{"id":1979,"date":"2024-05-07T11:00:16","date_gmt":"2024-05-07T18:00:16","guid":{"rendered":"https:\/\/www.visla.us\/blog\/?p=1979"},"modified":"2024-10-17T08:59:04","modified_gmt":"2024-10-17T15:59:04","slug":"how-to-use-video-to-drive-product-adoption","status":"publish","type":"post","link":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/","title":{"rendered":"How to Use Video to Drive Product Adoption"},"content":{"rendered":"\n<p>Imagine your new product launch goes viral, but users drop off quickly because they don&#8217;t fully understand its value. <a href=\"https:\/\/productled.com\/blog\/product-adoption-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Effective product adoption strategies<\/a> are the secret to turning new users into loyal, engaged customers. Learn how video can supercharge your adoption efforts and drive business success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Product Adoption<\/h2>\n\n\n\n<p>Product adoption is the process by which users become aware of a new product, understand its value, and begin using it regularly to achieve specific goals. It&#8217;s a critical aspect of business success, particularly in the context of software products and services where the full benefits are often realized through ongoing use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Stock-Photo-1-5-1024x768.jpg\" alt=\"\" class=\"wp-image-3273\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Stock-Photo-1-5-1024x768.jpg 1024w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Stock-Photo-1-5-300x225.jpg 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Stock-Photo-1-5-768x576.jpg 768w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Stock-Photo-1-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What is Product Adoption?<\/h3>\n\n\n\n<p>Product adoption encompasses the entire journey a user takes from initial exposure to your product or service all the way to becoming a loyal, engaged customer. This journey may involve trials, upgrades, or expanded usage over time. The speed of adoption can vary, but a well-designed strategy encourages quick and efficient uptake of a solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Accelerating Product Adoption<\/h3>\n\n\n\n<p>Accelerating product adoption is crucial for businesses for a variety of reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improved ROI:<\/strong> The sooner users grasp the value of your product, the sooner your business sees returns on development investment. Rapid adoption increases the lifetime value of a customer.<\/li>\n\n\n\n<li><strong>Greater Customer Satisfaction<\/strong>: When users effectively adopt a product, they&#8217;re more likely to experience its intended benefits. This leads to higher levels of satisfaction and decreases support costs.<\/li>\n\n\n\n<li><strong>Competitive Advantage:<\/strong> Businesses that prioritize rapid product adoption and efficient user onboarding are better positioned to stay ahead of competitors who may struggle with guiding their own customers toward successful use.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Power of Video in Product Adoption<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.visla.us\/blog\/guides\/video-for-business-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video is an exceptionally effective tool<\/a> for boosting product adoption within businesses and enterprises. It offers the power to communicate concepts, explain functionality, and engage users in a way that text-based instructions frequently cannot match.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enhancing Understanding and Engagement<\/h3>\n\n\n\n<p>Video&#8217;s inherent strengths make it perfect for this purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visual Learning:<\/strong> Many users retain information better through visual demonstrations. Video excels at showcasing complex features or workflows in a clear and digestible way.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Videos are more dynamic and engaging than text-heavy manuals or guides. This can encourage users to stay focused and invested in the learning process.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Video as a Tool for Demonstrations and Tutorials<\/h3>\n\n\n\n<p>Here&#8217;s where video truly shines in product adoption:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step-by-Step Explanations:<\/strong> Breaking down complicated product processes into <a href=\"https:\/\/www.visla.us\/step-recorder\" target=\"_blank\" rel=\"noreferrer noopener\">bite-sized video tutorials<\/a> improves comprehension. This empowers users to learn at their own pace.<\/li>\n\n\n\n<li><strong>Live Demonstrations:<\/strong> Webinars or live sessions with screen sharing allow for real-time instruction, giving users a chance to ask questions and get immediate help. These can be recorded and repurposed later.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tools for Effective Product Adoption Videos<\/h2>\n\n\n\n<p>In today\u2019s fast-paced market, video content stands out as a key driver for product adoption. <a href=\"https:\/\/www.visla.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tools like Visla<\/a> streamline the process of creating professional-looking videos that educate and engage potential users, encouraging exploration of a product&#8217;s full value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visla: Streamlined Video Creation<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.visla.us\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Visla&#8217;s AI video production platform<\/a> offers businesses a user-friendly way to create impactful videos. Its features are designed to overcome common obstacles like a lack of technical expertise or extensive time commitment. By automating elements of the video creation process, Visla makes it easier for businesses to produce high-quality content that can boost product adoption.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Screenshot-1-3-1024x768.jpg\" alt=\"\" class=\"wp-image-3274\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Screenshot-1-3-1024x768.jpg 1024w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Screenshot-1-3-300x225.jpg 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Screenshot-1-3-768x576.jpg 768w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Screenshot-1-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Elements of a Successful Product Adoption Video<\/h2>\n\n\n\n<p>Beyond the platform you use, certain video elements contribute significantly to maximizing product adoption outcomes. Consider these components when planning your content, whether using Visla or other tools:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on Value Proposition<\/h3>\n\n\n\n<p>The most successful of these videos clearly demonstrate the value your product offers users. This doesn&#8217;t mean simply listing features; focus on how those features translate into benefits that solve user problems or improve their workflows.&nbsp; <\/p>\n\n\n\n<p>For example, if your product is a project management tool, showcasing its features for task creation and assignment might be informative, but a more impactful video would demonstrate how those features help users streamline their workflow, meet deadlines more efficiently, and improve collaboration within their teams. By clearly articulating the problem-solving capabilities of your product, you can effectively engage potential users and encourage them to explore how your offering can address their specific needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Started: Best Practices for Product Adoption Videos<\/h2>\n\n\n\n<p>Whether you&#8217;re a Visla user or prefer other solutions, understanding the fundamentals of effective videos is essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for Success<\/h3>\n\n\n\n<p>Keep these best practices in mind when crafting your content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem-Solving Focus:<\/strong> Emphasize how your product solves user pain points or improves their workflow.<\/li>\n\n\n\n<li><strong>Concise and Engaging:<\/strong> Create shorter videos to maximize viewer attention, and utilize dynamic visuals through platforms like Visla.<\/li>\n\n\n\n<li><strong>Brand Consistency:<\/strong> Visla&#8217;s customizable elements can help you <a href=\"https:\/\/www.visla.us\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">ensure your video matches your brand look and feel<\/a>.<\/li>\n\n\n\n<li><strong>Clear Call to Action:<\/strong> Don&#8217;t just tell users about the product, inform them what to do next (try a free demo, visit your website, etc.)<\/li>\n\n\n\n<li><strong>Iterative Approach:<\/strong> Seek feedback and continuously improve your video strategy. Visla&#8217;s ease of creation and editing simplifies this process.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.visla.us\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Use Visla Today to Accelerate Product Adoption<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine your new product launch goes viral, but users drop off quickly because they don&#8217;t fully understand its value. Effective product adoption strategies are the secret to turning new users into loyal, engaged customers. Learn how video can supercharge your adoption efforts and drive business success. Understanding Product Adoption Product adoption is the process by [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Video to Drive Product Adoption - The Visla Blog<\/title>\n<meta name=\"description\" content=\"Discover the impact of video on product adoption. A good video can enhance user understanding and drive business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Video to Drive Product Adoption - The Visla Blog\" \/>\n<meta property=\"og:description\" content=\"Discover the impact of video on product adoption. A good video can enhance user understanding and drive business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"The Visla Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T18:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T15:59:04+00:00\" \/>\n<meta name=\"author\" content=\"May Horiuchi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"May Horiuchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\"},\"author\":{\"name\":\"May Horiuchi\",\"@id\":\"https:\/\/www.visla.us\/blog\/#\/schema\/person\/dcb20e581baf8b9574924cab20d6ae6d\"},\"headline\":\"How to Use Video to Drive Product Adoption\",\"datePublished\":\"2024-05-07T18:00:16+00:00\",\"dateModified\":\"2024-10-17T15:59:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\"},\"wordCount\":853,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.visla.us\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\",\"url\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\",\"name\":\"How to Use Video to Drive Product Adoption - The Visla Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.visla.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg\",\"datePublished\":\"2024-05-07T18:00:16+00:00\",\"dateModified\":\"2024-10-17T15:59:04+00:00\",\"description\":\"Discover the impact of video on product adoption. A good video can enhance user understanding and drive business success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage\",\"url\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg\",\"contentUrl\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.visla.us\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Video to Drive Product Adoption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.visla.us\/blog\/#website\",\"url\":\"https:\/\/www.visla.us\/blog\/\",\"name\":\"The Visla Blog\",\"description\":\"Learn about AI video.\",\"publisher\":{\"@id\":\"https:\/\/www.visla.us\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.visla.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.visla.us\/blog\/#organization\",\"name\":\"The Visla Blog\",\"url\":\"https:\/\/www.visla.us\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.visla.us\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/03\/Image-brand-color-m.png\",\"contentUrl\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/03\/Image-brand-color-m.png\",\"width\":270,\"height\":235,\"caption\":\"The Visla Blog\"},\"image\":{\"@id\":\"https:\/\/www.visla.us\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.visla.us\/blog\/#\/schema\/person\/dcb20e581baf8b9574924cab20d6ae6d\",\"name\":\"May Horiuchi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/06\/IMG_6108-2.jpg\",\"url\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/06\/IMG_6108-2.jpg\",\"contentUrl\":\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/06\/IMG_6108-2.jpg\",\"caption\":\"May Horiuchi\"},\"description\":\"May is a Content Specialist and AI Expert for Visla. She is an in-house expert on anything Visla and loves testing out different AI tools to figure out which ones are actually helpful and useful for content creators, businesses, and organizations.\",\"url\":\"https:\/\/www.visla.us\/blog\/author\/mark-horiuchi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Video to Drive Product Adoption - The Visla Blog","description":"Discover the impact of video on product adoption. A good video can enhance user understanding and drive business success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Video to Drive Product Adoption - The Visla Blog","og_description":"Discover the impact of video on product adoption. A good video can enhance user understanding and drive business success.","og_url":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/","og_site_name":"The Visla Blog","article_published_time":"2024-05-07T18:00:16+00:00","article_modified_time":"2024-10-17T15:59:04+00:00","author":"May Horiuchi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"May Horiuchi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#article","isPartOf":{"@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/"},"author":{"name":"May Horiuchi","@id":"https:\/\/www.visla.us\/blog\/#\/schema\/person\/dcb20e581baf8b9574924cab20d6ae6d"},"headline":"How to Use Video to Drive Product Adoption","datePublished":"2024-05-07T18:00:16+00:00","dateModified":"2024-10-17T15:59:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/"},"wordCount":853,"commentCount":0,"publisher":{"@id":"https:\/\/www.visla.us\/blog\/#organization"},"image":{"@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg","articleSection":["Guides"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/","url":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/","name":"How to Use Video to Drive Product Adoption - The Visla Blog","isPartOf":{"@id":"https:\/\/www.visla.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage"},"image":{"@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg","datePublished":"2024-05-07T18:00:16+00:00","dateModified":"2024-10-17T15:59:04+00:00","description":"Discover the impact of video on product adoption. A good video can enhance user understanding and drive business success.","breadcrumb":{"@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#primaryimage","url":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg","contentUrl":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/05\/Thumbnail-product-adoption.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.visla.us\/blog\/guides\/how-to-use-video-to-drive-product-adoption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.visla.us\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Video to Drive Product Adoption"}]},{"@type":"WebSite","@id":"https:\/\/www.visla.us\/blog\/#website","url":"https:\/\/www.visla.us\/blog\/","name":"The Visla Blog","description":"Learn about AI video.","publisher":{"@id":"https:\/\/www.visla.us\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.visla.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.visla.us\/blog\/#organization","name":"The Visla Blog","url":"https:\/\/www.visla.us\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.visla.us\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/03\/Image-brand-color-m.png","contentUrl":"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/03\/Image-brand-color-m.png","width":270,"height":235,"caption":"The Visla Blog"},"image":{"@id":"https:\/\/www.visla.us\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.visla.us\/blog\/#\/schema\/person\/dcb20e581baf8b9574924cab20d6ae6d","name":"May Horiuchi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/06\/IMG_6108-2.jpg","url":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/06\/IMG_6108-2.jpg","contentUrl":"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/06\/IMG_6108-2.jpg","caption":"May Horiuchi"},"description":"May is a Content Specialist and AI Expert for Visla. She is an in-house expert on anything Visla and loves testing out different AI tools to figure out which ones are actually helpful and useful for content creators, businesses, and organizations.","url":"https:\/\/www.visla.us\/blog\/author\/mark-horiuchi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":14,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":3903,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions\/3903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/media\/3132"}],"wp:attachment":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}