{"id":4185,"date":"2024-11-19T11:00:56","date_gmt":"2024-11-19T19:00:56","guid":{"rendered":"https:\/\/www.visla.us\/blog\/?p=4185"},"modified":"2024-11-19T11:09:06","modified_gmt":"2024-11-19T19:09:06","slug":"how-to-do-saas-video-marketing","status":"publish","type":"post","link":"https:\/\/www.visla.us\/blog\/how-tos\/how-to-do-saas-video-marketing\/","title":{"rendered":"How To Do Effective SAAS Video Marketing"},"content":{"rendered":"\n<p>So, you\u2019re gearing up to make a great promo video for your SaaS product, and you\u2019ve chosen Visla to help you out. Excellent choice. Visla is user-friendly, powerful, and perfect for crafting videos that show off your product\u2019s best features. Let\u2019s break down how to use it and sprinkle in some tips to make your video stand out. By the end of this, you\u2019ll feel like a video marketing pro.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading is-style-asterisk has-contrast-2-color has-text-color has-link-color wp-elements-a9fd8e5044bc41d410786a24c7e54ed3\">How to make an effective SaaS marketing video with Visla<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.visla.us\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Follow Along in Visla<\/a><\/div>\n<\/div>\n\n\n\n<p>Let\u2019s start with the basics. Follow these steps to create your promo video using Visla. It\u2019s simpler than you think:<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><strong>1. Download Visla<\/strong><br>Head over to <a href=\"https:\/\/www.visla.us\/download\">Visla\u2019s website<\/a> and download the app. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/1.-Visla-App-1024x738.png\" alt=\"The Visla app. \" class=\"wp-image-4189 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/1.-Visla-App-1024x738.png 1024w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/1.-Visla-App-300x216.png 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/1.-Visla-App-768x553.png 768w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/1.-Visla-App.png 1442w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"288\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2.-Screen-step-recorder.png\" alt=\"The blue Screen Recording button, with the Screen Step Recorder option shown.\" class=\"wp-image-4190 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2.-Screen-step-recorder.png 560w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2.-Screen-step-recorder-300x154.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>2. <\/strong><strong>Start screen step recording<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select <strong>Screen Step Recorder<\/strong> from the dropdown menu. Our <a href=\"https:\/\/www.visla.us\/step-recorder\" target=\"_blank\" rel=\"noreferrer noopener\">Screen Step Recorder<\/a> uses AI to help record every single action you take on your device.<\/li>\n\n\n\n<li>Open the app and find the <strong>Screen Recording<\/strong> button. Click on the <strong>downward arrow<\/strong> next to it.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"border-radius:0px\"><div class=\"wp-block-media-text__content\">\n<p><strong>3. Select your recording area<\/strong><br>Choose whether you want to record your entire screen, a specific window, or just a portion of your screen. Drag to highlight your preferred area. When everything\u2019s ready, click the <strong>red Start button<\/strong>. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"953\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3.-Screen-step-recorder-running-2.png\" alt=\"\" class=\"wp-image-4212 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3.-Screen-step-recorder-running-2.png 1007w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3.-Screen-step-recorder-running-2-300x284.png 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3.-Screen-step-recorder-running-2-768x727.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/4.-Prompt-AI-1024x691.png\" alt=\"\" class=\"wp-image-4195 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/4.-Prompt-AI-1024x691.png 1024w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/4.-Prompt-AI-300x202.png 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/4.-Prompt-AI-768x518.png 768w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/4.-Prompt-AI-1536x1036.png 1536w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/4.-Prompt-AI.png 1592w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>5. <strong>Stop recording<\/strong><\/strong><\/p>\n\n\n\n<p>Hit the stop button when you&#8217;re done. A new window will appear where you can prompt our AI to polish your video. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><strong>6. Refine in our editing platform<\/strong><br>In our <a href=\"https:\/\/www.visla.us\/scene-based-video-editing\" target=\"_blank\" rel=\"noreferrer noopener\">editing platform<\/a>, you can dive deeper. Rearrange scenes, add transitions, swap out backgrounds or music, and fine-tune until your video is just right.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-02-at-12.32.49\u202fPM-1024x676.png\" alt=\"Visla's scene-based editing interface, where users can continue to refine their video project.\" class=\"wp-image-2926 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-02-at-12.32.49\u202fPM-1024x676.png 1024w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-02-at-12.32.49\u202fPM-300x198.png 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-02-at-12.32.49\u202fPM-768x507.png 768w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-02-at-12.32.49\u202fPM.png 1317w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading is-style-asterisk has-contrast-2-color has-text-color has-link-color wp-elements-90ffc86709cbf240cab44f7673f28c83\">Other tips &amp; tricks for SaaS video marketing with Visla<\/h2>\n\n\n\n<p>Once your video\u2019s foundation is set, here are a few ways to take it to the next level:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Branding Options<\/h3>\n\n\n\n<p>Your brand deserves to shine! If you\u2019re on Visla\u2019s Business plan, you get access to Visla&#8217;s full <a href=\"https:\/\/www.visla.us\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding kit<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>1. Click the <strong>three dots<\/strong> next to your Workspace\u2019s name. Select <strong>Workspace Settings.<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"309\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-1.-Workspace-Settings.png\" alt=\"Where to access &quot;Workspace Settings&quot; in Visla.\" class=\"wp-image-4198 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-1.-Workspace-Settings.png 376w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-1.-Workspace-Settings-300x247.png 300w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"859\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-2.-Branding.png\" alt=\"Visla's branding options\" class=\"wp-image-4199 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-2.-Branding.png 846w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-2.-Branding-295x300.png 295w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/2-2.-Branding-768x780.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>2. Add your logo, intros and outros, brand colors, custom fonts, and more. This creates a cohesive and professional look across all your videos.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Add a CTA Button<\/h3>\n\n\n\n<p>Don\u2019t forget to tell your viewers what to do next!<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>1. Export your finished video by clicking the <strong>blue Export button<\/strong>.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"165\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-1.-Export-video.png\" alt=\"The Export button in Visla.\" class=\"wp-image-4201 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"197\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-2.-Clips.png\" alt=\"The &quot;Clips&quot; button in the left sidebar in Visla. \" class=\"wp-image-4202 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>2. Go to <strong>Clips<\/strong> in the left sidebar, find your completed video, and click on it.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>3. In the right sidebar, click on <strong><a href=\"https:\/\/www.visla.us\/add-call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">Call to Action<\/a><\/strong>.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"188\" height=\"154\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-3.-Call-to-Action.png\" alt=\"The Call to Action option.\" class=\"wp-image-4203 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"561\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-4.-CTA-options.png\" alt=\"The window where you can define the parameters of your CTA button.\" class=\"wp-image-4204 size-full\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-4.-CTA-options.png 1000w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-4.-CTA-options-300x168.png 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3-4.-CTA-options-768x431.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>4. Customize your button\u2019s text, color, and link. When you\u2019re happy, click <strong>Save<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<p>Now you have an actionable CTA that\u2019s impossible to miss.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"border-radius:20px;background-color:#e3f3ff;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\">What makes for a great SaaS video marketing campaign?<\/h2>\n\n\n\n<p>Great question! The best SaaS video marketing campaigns share a few common traits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clarity Over Complexity:<\/strong> Keep your message clear and simple. Show how your product solves a problem, not every single feature.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Hook your viewers in the first 5 seconds. Use storytelling, dynamic visuals, or a relatable problem to grab their attention.<\/li>\n\n\n\n<li><strong>Professional Quality:<\/strong> High-quality visuals, crisp audio, and smooth editing make a big difference. Use tools like Visla to nail the details.<\/li>\n\n\n\n<li><strong>Call-to-Action (CTA):<\/strong> Always end with a strong CTA. Whether it\u2019s \u201cSign up for a free trial\u201d or \u201cLearn more,\u201d make it clear and compelling.<\/li>\n\n\n\n<li><strong>Brand Personality:<\/strong> Let your brand\u2019s unique voice shine. Are you fun and quirky? Professional and sleek? Whatever your vibe, let it show.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.visla.us\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Make a Saas Promo Video in Visla<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019re gearing up to make a great promo video for your SaaS product, and you\u2019ve chosen Visla to help you out. Excellent choice. Visla is user-friendly, powerful, and perfect for crafting videos that show off your product\u2019s best features. Let\u2019s break down how to use it and sprinkle in some tips to make your [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Do Effective SAAS Video Marketing - The Visla Blog<\/title>\n<meta name=\"description\" content=\"Learn how to create an engaging SaaS promo video with Visla. Tips, tools, and techniques for effective SaaS video marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visla.us\/blog\/how-tos\/how-to-do-saas-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do Effective SAAS Video Marketing - The Visla Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to create an engaging SaaS promo video with Visla. 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