In short: they\u2019re a huge opportunity. You just need to seize it with the right video.<\/p>\n\n\n\n
What makes a good product announcement video? <\/h2>\n\n\n\n
Let\u2019s not overcomplicate it. A great product announcement video does three main things:<\/p>\n\n\n\n
- \n
- Grabs attention. The first few seconds should make people say, \u201cWhoa, what\u2019s this?\u201d<\/li>\n\n\n\n
- Tells a story. Show how your product solves a problem or fits into your audience\u2019s life.<\/li>\n\n\n\n
- Ends with a bang. Leave viewers with a clear next step, like visiting your website or pre-ordering.<\/li>\n<\/ol>\n\n\n\n
Now that we know what we\u2019re aiming for, let\u2019s get into the step-by-step process.<\/p>\n\n\n\n
\nHow to make a produce product announcement video<\/h2>\n\n\n\n
1. Plan your content<\/h3>\n\n\n\n
Good videos start with good planning. But here\u2019s a secret: you don\u2019t need to spend weeks plotting every frame. Keep it simple:<\/p>\n\n\n\n
- \n
- Write a script. Think of your script like a conversation with your audience. What do they care about? How will this product make their lives better? Answer these questions.<\/li>\n\n\n\n
- Sketch out ideas. Create a quick storyboard. Even stick figures can help you visualize the flow of your video.<\/li>\n<\/ul>\n\n\n\n
If you\u2019re feeling stuck, tools like Visla<\/a> can help you take an idea<\/a> or even existing text<\/a> or a webpage<\/a> and turn it into a draft video. It\u2019s like having a creative partner that doesn\u2019t steal snacks from your desk.<\/p>\n\n\n\n
2. Assemble necessary equipment<\/h3>\n\n\n\n
You don\u2019t need Hollywood-level gear to make an amazing product announcement video. Start with what you have, and add as needed.<\/p>\n\n\n\n
- \n
- Camera: Your smartphone can work wonders. Seriously. Modern phones shoot in 4K, which is more than enough for crisp, professional-looking footage. However, if you\u2019re serious about making a high quality video, it\u2019s worth it to invest in a high quality camera.<\/li>\n\n\n\n
- Microphone: Good audio matters. Investing in a good microphone<\/a> can make you sound clear and crisp. <\/li>\n\n\n\n
- Lighting: Natural light is your best friend. Shoot near a window, or grab a budget-friendly ring light for even illumination.<\/li>\n<\/ul>\n\n\n\n
And here\u2019s a bonus: with Visla, you can even use your phone as a webcam<\/a> and a multi-camera setup<\/a> if you\u2019ve got them. No fancy tech wizardry required.<\/p>\n\n\n\n
3. Record your product announcement video<\/h3>\n\n\n\n
![\"The](\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/11\/3.-Recording-screen.png\")
<\/figure>\n\n\n\nThis is where the magic happens. But it doesn\u2019t have to be stressful! Take it one step at a time:<\/p>\n\n\n\n
- \n
- Set the stage. Find a clean, distraction-free background. If possible, set up in a quiet space to avoid unwanted noise.<\/li>\n\n\n\n
- Use a teleprompter. With Visla\u2019s built-in teleprompter<\/a>, you can read your script while looking directly into the camera. No more fumbling over lines or awkward pauses.<\/li>\n\n\n\n
- Record in segments. Instead of trying to nail it all in one go, record your video in parts<\/a>. This makes it easier to stay on track and reduces mistakes.<\/li>\n<\/ul>\n\n\n\n
Pro tip: Don\u2019t overthink it. Authenticity wins over perfection every time. We get that it\u2019s a little harder than telling you to \u201cjust be natural\u201d and patting you on the back, but it pays to be comfortable on camera. <\/p>\n\n\n\n
4. Edit your product announcement video<\/h3>\n\n\n\n
![\"Visla's](\"https:\/\/www.visla.us\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-02-at-12.32.49\u202fPM-1024x676.png\")
<\/figure>\n\n\n\nNow it\u2019s time to polish your footage into a masterpiece. Editing doesn\u2019t have to be scary (promise).<\/p>\n\n\n\n
- \n
- Trim the fat. Cut out any awkward pauses or parts that drag. Keep your video tight and engaging.<\/li>\n\n\n\n
- Add some flair. Use text overlays, transitions, or background music to make your video pop. Keep it simple\u2014your product should stay the star of the show.<\/li>\n<\/ul>\n\n\n\n
Visla makes it easy. Our scene-based editor<\/a> lets you tweak individual sections of your video until it\u2019s just right. No need to mess with complicated software.<\/p>\n\n\n\n
5. Include a Call to Action (CTA)<\/h3>\n\n\n\n
Your audience loved your video\u2014now what? Always end with a clear next step. Something like:<\/p>\n\n\n\n
- \n
- \u201cVisit [yourwebsite].com to learn more!\u201d<\/li>\n\n\n\n
- \u201cPre-order now and be the first to experience it.\u201d<\/li>\n\n\n\n
- \u201cFollow us on [social media] for updates.\u201d<\/li>\n<\/ul>\n\n\n\n
Make it easy for viewers to act, and watch the magic happen. Oh, and guess what – Visla can easily add a CTA button to your video<\/a>. <\/p>\n\n\n\n
6. Share your product announcement video with the world<\/h3>\n\n\n\n
Your product announcement video is ready. Time to hit \u201cpublish\u201d and let the world see your creation. Post it everywhere your audience hangs out:<\/p>\n\n\n\n
- \n
- Your website<\/li>\n\n\n\n
- Social media (Instagram, TikTok, YouTube, etc.)<\/li>\n\n\n\n
- Email newsletters<\/li>\n<\/ul>\n\n\n\n
And don\u2019t forget to celebrate. You\u2019ve just taken a huge step toward getting your product out there.<\/p>\n<\/div>\n\n\n\n
Great product announcement videos to learn from<\/h2>\n\n\n\n
Looking for some inspiration? Here are three standout product announcement videos, each with a unique approach that makes them effective:<\/p>\n\n\n\n
Dollar Shave Club: “Our Blades Are F***ing Great”<\/h3>\n\n\n\n
- Record in segments. Instead of trying to nail it all in one go, record your video in parts<\/a>. This makes it easier to stay on track and reduces mistakes.<\/li>\n<\/ul>\n\n\n\n
- Lighting: Natural light is your best friend. Shoot near a window, or grab a budget-friendly ring light for even illumination.<\/li>\n<\/ul>\n\n\n\n