{"id":5045,"date":"2025-05-07T16:01:53","date_gmt":"2025-05-07T23:01:53","guid":{"rendered":"https:\/\/www.visla.us\/blog\/?p=5045"},"modified":"2025-05-07T16:16:13","modified_gmt":"2025-05-07T23:16:13","slug":"figma-transforms-itself-with-new-ai-features-at-config-2025","status":"publish","type":"post","link":"https:\/\/www.visla.us\/blog\/news\/figma-transforms-itself-with-new-ai-features-at-config-2025\/","title":{"rendered":"Figma Transforms Itself with New AI Features at Config 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Figma introduced a series of AI-powered tools at its <a href=\"https:\/\/config.figma.com\/san-francisco\/?\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Config conference<\/a>, signaling a shift beyond its origins as a design application. The company is evolving into a platform for end-to-end digital product development. These additions may affect workflows for professionals across design, development, marketing, and content teams.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/05\/Simulated-Screenshot-1-1024x768.jpg\" alt=\"A simulated screenshot of the Figma website. \" class=\"wp-image-5051\" style=\"border-radius:5px\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/05\/Simulated-Screenshot-1-1024x768.jpg 1024w, https:\/\/www.visla.us\/wp-content\/uploads\/2025\/05\/Simulated-Screenshot-1-300x225.jpg 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2025\/05\/Simulated-Screenshot-1-768x576.jpg 768w, https:\/\/www.visla.us\/wp-content\/uploads\/2025\/05\/Simulated-Screenshot-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Figma Sites?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.figma.com\/sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Figma Sites<\/a> enables users to turn designs into fully responsive websites directly within the platform. This reduces the need to export or rebuild designs in separate tools for web development.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI coding assistant<\/strong>: Generates interaction code based on natural language descriptions.<\/li>\n\n\n\n<li><strong>Templates and layouts<\/strong>: Provides pre-built templates that are responsive and customizable.<\/li>\n\n\n\n<li><strong>Integrated CMS<\/strong>: A content management system, planned for release later this year, will allow in-platform content editing.<\/li>\n\n\n\n<li><strong>Non-technical editing<\/strong>: Enables updates to images or text without developer support.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Figma Sites is in beta for Pro plan users. The AI coding assistant and CMS features are scheduled for phased rollout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Figma Make?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.figma.com\/make\/\" target=\"_blank\" rel=\"noreferrer noopener\">Figma Make<\/a> is a tool for generating interactive prototypes using text prompts. It can be used for both new and existing designs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prompt-driven creation<\/strong>: Allows users to describe apps or interfaces in natural language.<\/li>\n\n\n\n<li><strong>Automatic interactivity<\/strong>: Connects screens and elements without manual linking.<\/li>\n\n\n\n<li><strong>Real-time editing via AI<\/strong>: Supports instant adjustments through conversational inputs.<\/li>\n\n\n\n<li><strong>Optional code editing<\/strong>: Users can review and modify the generated code.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This feature is also in beta and currently available to professional plan users. Future plans include broader integrations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Figma Buzz?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.figma.com\/buzz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Figma Buzz<\/a> is aimed at marketing teams producing brand-aligned content. It leverages existing design systems to ensure consistency.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Template governance<\/strong>: Designers can define locked styles that others reuse.<\/li>\n\n\n\n<li><strong>AI-generated imagery<\/strong>: Supports image creation and background editing from prompts.<\/li>\n\n\n\n<li><strong>Bulk output<\/strong>: Enables the creation of many content variations from structured data.<\/li>\n\n\n\n<li><strong>User-friendly interface<\/strong>: Designed for non-designers to create visual content efficiently.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Buzz is in open beta and is expected to become part of a new, lower-priced &#8220;Content&#8221; plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Figma Draw?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.figma.com\/draw\/\" target=\"_blank\" rel=\"noreferrer noopener\">Figma Draw<\/a> integrates vector illustration capabilities directly into the Figma platform. This reduces the need for third-party software when creating detailed graphics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drawing tools<\/strong>: Includes expressive brushes and texturing options.<\/li>\n\n\n\n<li><strong>Advanced vector editing<\/strong>: Features tools such as lasso selection and multi-path control.<\/li>\n\n\n\n<li><strong>Typography and pattern tools<\/strong>: Supports curved text and complex fills.<\/li>\n\n\n\n<li><strong>Platform-wide use<\/strong>: Draw tools can be used across Sites, Buzz, and other Figma products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This feature is generally available to all paying users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Figma\u2019s strategy with these updates<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These updates reflect Figma\u2019s goal of becoming a unified platform for creating digital products. Traditionally, teams relied on multiple tools: Figma for UI design, Webflow or WordPress for site building, Illustrator for vector graphics, and Canva for marketing assets. Figma now provides native alternatives to each of these tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proposed acquisition by Adobe back in 2023, valued at $20 billion, was <a href=\"https:\/\/www.reuters.com\/technology\/adobe-figma-terminate-20-bln-deal-2023-12-18\/\">blocked<\/a> by regulatory authorities. In the aftermath, Figma has continued to expand its feature set independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential impacts of the updates include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consolidation of creative workflows into one platform<\/li>\n\n\n\n<li>Reduced reliance on external development and design tools<\/li>\n\n\n\n<li>Shortened feedback cycles and faster project completion<\/li>\n\n\n\n<li>Broader participation in content and design workflows<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The integration of generative AI could reduce repetitive tasks, allowing users to spend more time on higher-level planning and design decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taken together, these changes suggest Figma is working to position itself as a central workspace for digital product teams. The inclusion of AI and system-wide design consistency features may support improved collaboration across disciplines and streamline product development from concept to release.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating web video content with Visla<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"567\" src=\"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-03-at-11.12.55\u202fAM.png\" alt=\"\" class=\"wp-image-4888\" style=\"border-radius:5px\" srcset=\"https:\/\/www.visla.us\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-03-at-11.12.55\u202fAM.png 937w, https:\/\/www.visla.us\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-03-at-11.12.55\u202fAM-300x182.png 300w, https:\/\/www.visla.us\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-03-at-11.12.55\u202fAM-768x465.png 768w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While Figma\u2019s new tools support web and content creation workflows, teams still need high-quality videos to complete the picture. <a href=\"https:\/\/www.visla.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visla<\/a> can be used alongside Figma to produce polished video content for use on websites, in product demos, or across marketing campaigns. From screen recordings to AI-edited video assets, Visla integrates well into the broader design and publishing pipeline.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.visla.us\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Try it now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Figma introduced a series of AI-powered tools at its 2025 Config conference, signaling a shift beyond its origins as a design application. The company is evolving into a platform for end-to-end digital product development. These additions may affect workflows for professionals across design, development, marketing, and content teams. What is Figma Sites? Figma Sites enables [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"slim_seo":{"title":"Figma Transforms Itself with New AI Features at Config 2025 - The Visla Blog","description":"Figma introduced a series of AI-powered tools at its 2025 Config conference , signaling a shift beyond its origins as a design application. The company is evolv"},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts\/5045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/comments?post=5045"}],"version-history":[{"count":8,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts\/5045\/revisions"}],"predecessor-version":[{"id":5054,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/posts\/5045\/revisions\/5054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/media\/5055"}],"wp:attachment":[{"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/media?parent=5045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/categories?post=5045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visla.us\/blog\/wp-json\/wp\/v2\/tags?post=5045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}