{"id":5639,"date":"2025-09-15T09:52:09","date_gmt":"2025-09-15T16:52:09","guid":{"rendered":"https:\/\/www.visla.us\/blog\/?p=5639"},"modified":"2025-09-15T10:21:54","modified_gmt":"2025-09-15T17:21:54","slug":"vimeo-gets-acquired-by-bending-spoons","status":"publish","type":"post","link":"https:\/\/www.visla.us\/blog\/news\/vimeo-gets-acquired-by-bending-spoons\/","title":{"rendered":"Vimeo Gets Acquired by Bending Spoons"},"content":{"rendered":"\n

Change is the only constant in tech. This week, Vimeo, one of the most recognizable names in online video, announced it is being acquired by Bending Spoons. The deal caught the attention of many business leaders, creators, and professionals who rely on Vimeo\u2019s tools every day. If you\u2019re wondering what this means, both for Vimeo and for the future of video technology, let\u2019s break it down in plain English.<\/p>\n\n\n\n

What’s going on with Vimeo being acquired?<\/strong><\/h2>\n\n\n\n
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Vimeo agreed to sell itself to Bending Spoons<\/a>, a Milan-based tech company that specializes in acquiring and operating popular digital services. The deal, announced on September 10, 2025, is valued at about $1.38 billion. Vimeo shareholders will receive $7.85 per share<\/a> in cash once the acquisition closes, which is expected before the end of the year. After the deal, Vimeo will no longer be publicly traded. Instead, it will become a private company under Bending Spoons\u2019 ownership.<\/p>\n\n\n\n

The Vimeo\/Bending Spoons deal, explained<\/strong><\/h3>\n\n\n\n

Vimeo\u2019s board of directors unanimously approved the sale<\/a>. The offered price represents about a 63 percent premium over the stock\u2019s price before the announcement. It is also about 91 percent higher than Vimeo\u2019s average stock price over the past 60 days. For shareholders, that\u2019s a significant payday<\/a>. For Vimeo as a company, it could mean the freedom to continue building without the short-term pressures of quarterly earnings.<\/p>\n\n\n\n

The acquisition still needs to clear certain hurdles before it\u2019s official. Shareholders have to approve it, and regulators in the U.S. and abroad need to sign off. If everything goes smoothly, the deal will close in the fourth quarter of 2025<\/a>. At that point, Vimeo will be fully absorbed into the Bending Spoons ecosystem.<\/p>\n\n\n\n

Here\u2019s the key information at a glance:<\/p>\n\n\n\n

Detail<\/strong><\/th>Information<\/strong><\/th><\/tr><\/thead>
Buyer<\/td>Bending Spoons (Milan-based tech company)<\/td><\/tr>
Seller<\/td>Vimeo, Inc.<\/td><\/tr>
Deal Value<\/td>~$1.38 billion<\/td><\/tr>
Purchase Price<\/td>$7.85 per share (cash)<\/td><\/tr>
Status<\/td>Announced Sept 10, 2025, closing expected Q4 2025<\/td><\/tr>
After Closing<\/td>Vimeo becomes private and is delisted from Nasdaq<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Why did Vimeo agree to this deal?<\/strong><\/h3>\n\n\n\n

Running a public company can be tough, especially in a competitive space like video technology. Vimeo\u2019s leadership decided that going private was the best way to secure long-term stability and resources. By joining forces with Bending Spoons, Vimeo gains access to deeper financial backing and a broader ecosystem of digital tools. This should allow Vimeo to focus on product development and serving customers rather than worrying about quarterly investor expectations.<\/p>\n\n\n\n

What is Bending Spoons?<\/strong><\/h3>\n\n\n\n

If you\u2019re not familiar with Bending Spoons<\/a>, think of them as a modern operator of popular digital products. Founded in 2013 and based in Milan, the company has a portfolio that includes apps and platforms like Evernote, Remini (an AI photo enhancer), WeTransfer, Meetup, StreamYard, and Brightcove. Collectively, their products serve around 300 million monthly users. Bending Spoons is not a traditional private equity firm looking to buy and flip companies. Instead, they run and grow these products for the long haul.<\/p>\n\n\n\n

What is Vimeo?<\/strong><\/h2>\n\n\n\n

Vimeo started in 2004 as part of CollegeHumor\u2019s parent company<\/a>. The name came from blending \u201cvideo\u201d and \u201cme,\u201d reflecting its focus on personal video sharing. In its early days, Vimeo became the go-to platform for high-quality video, especially for creators who wanted something more polished than YouTube.<\/p>\n\n\n\n

Over the years, Vimeo pioneered several important milestones. In 2007, it was one of the first platforms to support HD video<\/a>. Later, it rolled out 4K streaming, HDR, and even 8K support. Vimeo also leaned into professional features like customizable players and ad-free hosting, which made it especially popular with filmmakers, marketers, and enterprises.<\/p>\n\n\n\n

In 2016, Vimeo acquired VHX<\/a> to support over-the-top (OTT) subscription services. A year later, it bought Livestream<\/a> and launched Vimeo Live<\/a>, giving businesses new ways to connect with audiences in real time. In 2019, it added Magisto<\/a>, an AI video editor. By 2021, Vimeo had spun off from its parent company, IAC<\/a> and became an independent public company.<\/p>\n\n\n\n

Today, Vimeo is more than a hosting site. It offers a wide suite of tools:<\/p>\n\n\n\n