{"id":6751,"date":"2026-03-26T14:41:49","date_gmt":"2026-03-26T21:41:49","guid":{"rendered":"https:\/\/www.visla.us\/blog\/?p=6751"},"modified":"2026-03-26T14:42:03","modified_gmt":"2026-03-26T21:42:03","slug":"how-to-make-a-linkedin-video","status":"publish","type":"post","link":"https:\/\/www.visla.us\/blog\/how-tos\/how-to-make-a-linkedin-video\/","title":{"rendered":"How to Make a LinkedIn Video: A Practical Guide for Every Starting Point"},"content":{"rendered":"\n
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Quick Answer<\/h3>\n\n\n\n

LinkedIn video<\/a> outperforms every other static format on the platform, but the biggest barrier most teams face isn’t strategy, it’s production. Visla<\/a> gives you three distinct paths to a publish-ready LinkedIn video: starting purely with AI, recording yourself on camera, or capturing your screen. Each path fits different video types and different levels of production comfort, and you can mix them depending on what you’re making on any given week. This guide walks through each one in detail so you can find your footing and build a workflow that actually sticks.<\/p>\n<\/div>\n\n\n\n

Made using Visla<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

The LinkedIn Video Types Worth Your Time<\/h2>\n\n\n\n

Before we get into how to make videos, it’s worth being specific about what you’re actually trying to make. LinkedIn rewards a handful of video types consistently, and knowing which type you’re going for shapes every production decision after it.<\/p>\n\n\n\n

Thought leadership clips<\/strong> are the bread and butter of personal LinkedIn presence in 2026. These are short, direct-to-camera videos where a founder, executive, or subject matter expert shares a perspective, a lesson learned, or a take on something happening in the industry. They don’t need to be long (45 to 90 seconds is often plenty) but they do need a real person on screen. B2B decision-makers have gotten skeptical of written content because so much of it is AI-generated now. A face on camera is still the fastest trust signal available.<\/p>\n\n\n\n

Product demos and feature walkthroughs<\/strong> work well as both organic posts and paid ads. A 60 to 90-second screen recording that shows exactly how something works, with clean narration and subtitles, can do more selling than three paragraphs of copy. <\/p>\n\n\n\n

Educational tips and “edutainment” content<\/strong> – short clips that teach one specific thing in an engaging way consistently earn the highest completion rates among cold audiences. This category includes quick how-to videos, explainers, and stat-driven insight videos. The format is intentionally bite-sized, and the value is immediate.<\/p>\n\n\n\n

Customer stories and testimonials<\/strong> are underused but highly effective. Even a brief, informally recorded customer clip carries real weight with prospects who are still evaluating. If you can get a customer on camera for two minutes, you have material for several posts.<\/p>\n\n\n\n

Repurposed long-form content<\/strong> – webinar clips, podcast highlights, interview excerpts rounds out a smart calendar without requiring original production time every week.<\/p>\n\n\n\n

All the Different Ways To Make a LinkedIn Video Using Visla<\/h2>\n\n\n\n

Visla’s production paths map pretty directly to three different situations: you have materials but no footage, you want to appear on camera yourself, or you want to demonstrate something on your screen. Here’s how each path works.<\/p>\n\n\n\n