May Horiuchi
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Boost Your Sales with Video: A Guide for Sales Teams
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in GuidesVideo for sales is a vital tool in the modern sales strategy, providing a powerful medium to engage prospects, showcase products, and convert leads. To properly embrace video, you must prepare your sales team, identify key areas for video integration, create compelling content, and effectively distribute and promote your videos to maximize impact. Leveraging video…
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Summer Marketing Campaigns: The Best Strategies
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in How-TosAs summer rolls around, it presents a unique opportunity for marketers to engage audiences with vibrant, seasonal content for their summer marketing campaigns. Video marketing is a particularly effective strategy, capitalizing on high engagement rates and consumer preferences. The Power of Video Marketing Video marketing has proven to be a game-changer in the digital marketing…
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Summer Marketing Ideas: 5 Strategies to Ignite Your Brand
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in ListiclesEmbrace the warmth and excitement of the season with innovative summer marketing ideas that captivate your audience. While some troubling economic factors remain in 2024 – inflation, for one, with rates still high, as well as the nightmare housing market – there are still plenty of reasons to remain optimistic and embrace the summertime. There’s…
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Product Videos for Marketing: A Guide
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in GuidesProduct videos for marketing offer unmatched versatility, catering to various marketing goals. Captivating product demos can introduce new offerings, while informative explainer videos can educate audiences about complex products. This format flexibility empowers businesses to stand out in a crowded market and drive sales by effectively communicating their brand story. What is a Product Video?…
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The Best Webcams of 2024
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in ListiclesWhen it comes to video production, having a reliable and high-quality webcam is crucial. Whether you’re a video producer or simply need professional-looking video for meetings, choosing the right webcam can make a big difference. Below are our choices for the best webcams of 2024. Make sure to pair up your new webcam with the…
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Google I/O 2024: Key Announcements
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in NewsGoogle I/O 2024 showcased a plethora of innovative advancements, particularly focusing on artificial intelligence (AI). This year’s conference was a significant event for businesses, with announcements focused largely on AI. Google Gemini: The Next Frontier in AI? Google released a flurry of news at this year’s I/O event, most of which, unsurprisingly, had to do…
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OpenAI Spring Update: Is GPT-4o Another Winner?
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in NewsThe OpenAI Spring Update heralded a potentially significant advancement in artificial intelligence (AI) with the introduction of the GPT-4o model. This multimodal model combines text, image, and audio processing capabilities, revolutionizing how businesses leverage AI. Introducing GPT-4o: Multimodal Magic Christened “omni” for its versatility, GPT-4o transcends the limitations of prior models. This multimodal powerhouse seamlessly…
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Product Updates Made Easy With Video
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in GuidesProduct updates are a key way to show your commitment to continuous improvement. But to maximize their impact on customer satisfaction and loyalty, effective communication is crucial. Videos can transform how customers engage with product updates, making them more informative and engaging. The Value of Product Updates Product teams have their work cut out for…
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How to Use Video to Drive Product Adoption
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in GuidesImagine your new product launch goes viral, but users drop off quickly because they don’t fully understand its value. Effective product adoption strategies are the secret to turning new users into loyal, engaged customers. Learn how video can supercharge your adoption efforts and drive business success. Understanding Product Adoption Product adoption is the process by…
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Screen Recorders vs. Screen Step Recorders
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in GuidesAre you tired of lengthy emails explaining complex processes? Struggling to create effective training materials? Screen recorders and screen step recorders can transform how your business communicates. Learn the difference between these powerful tools and discover the best screen recorder solution for your needs. Screen Recorders, Explained Screen recorders offer businesses a way to capture…