Category: Guides

Your brand has a unique look, feel, and message. But does it have its own voice? Several brands are recognizable from a voice alone, from Allison Janney’s soothing tones for Kaiser Permanente’s ads to Jake Wood’s charming British accent for Geiko’s famous gecko mascot. Just like a good logo, tagline, color scheme, or product silhouette…

AI visuals are everywhere. You see sleek renders in ads, looping backgrounds in product demos, and quick b‑roll that smooths over edits. That raises a fair question for creators and teams: should you add AI‑generated images or video to your next project? Short answer: yes, you can. Use it with intention. Choose high‑quality generation. Keep…

Corporate video production is the secret weapon of modern businesses, transforming dry communication into dynamic engagement and driving real results. But what exactly is video production? This comprehensive guide delves into every stage of the process, from pre-production planning to recording to final edits. Pre-production: laying the groundwork for corporate video success Before the cameras…

Fonts might seem like a small part of your video editing process, but they have a big impact. The right font can make a scene feel powerful, professional, warm, or even fun. The wrong one? It can distract viewers or send mixed signals. That’s where font psychology comes in. As a video editor, you probably…

What are AI avatars? Let’s start at the beginning. What is an AI avatar, exactly? In simple terms, it’s a digital character that looks and speaks like a real human. You can program it to say anything you want. You type in the script, choose the avatar, and generate the video. That’s it. No cameras.…

You want to create more videos. You want them to look professional. But recording yourself takes time. Lighting. Wardrobe. Makeup. Audio setup. Editing. What if you could skip all that? AI avatars promise exactly that. They let you appear in any video you want without stepping in front of a camera. But is creating an…

Video has become the gold standard for communication, marketing, and education. But the rise of AI avatars now challenges the long-standing dominance of human presenters. Should you lean on a virtual face or stick with the human touch? The Case for Human Presenters Connection and Trust Human presenters bring warmth and relatability. They use tone,…

In today’s classrooms and training rooms, the question isn’t whether video fits in, it’s how well we use it. With on-demand content, short attention spans, and students scattered across time zones, video has become an essential tool for modern educators. But does it actually work? What Research Says About Video and Learning Students retain 95%…

Let’s start with the basics. An AI avatar is a virtual representation of a human presenter generated using artificial intelligence. It can speak your script, mimic human gestures, and deliver your message with a professional look, all without hiring a real person. This technology can make high-volume video production faster and more cost-effective than ever…

What is an AI avatar? Well, AI avatars are digital people…kind of. They talk, move, gesture, and act in videos as if they were human. Powered by AI, these avatars can turn a simple video into a more human, compelling experience. No cameras. No actors. Just AI. Or, at least that’s the idea. There’s plenty…