By Mark Horiuchi
Hi there. It’s another Feature Friday.
In the digital age, where video content reigns supreme, ensuring your message is not just heard but also seen is crucial. That’s where video text overlays can help. Dive into how incorporating text overlays can transform your video content, making them more engaging and accessible. With Visla’s AI video editor, this process becomes seamless, allowing businesses to enhance their video content effortlessly.
Understanding Video Text Overlay
Video text overlay is the strategic addition of text elements onto video footage. Unlike subtitles or captions, which primarily transcribe dialogue, text overlays aim to emphasize key points, introduce titles, or prompt viewers to take action. This technique is pivotal for social media clips, educational content, and promotional videos, ensuring messages are conveyed clearly, even without sound.
Why Use Text Overlays?
Text overlays boost viewer understanding, reinforce crucial messages, and ensure accessibility for those watching without sound. It’s a game-changer in content creation, making videos more inclusive and effective in delivering their intended message.
How to Add Text Overlays with Visla
Visla makes it easy to get started with video text overlays. Find out how below.
Starting Your Project in Visla
Begin by launching a new project in Visla. The platform is versatile, accepting various inputs like text, images, or URLs. For instance, creating a video from a recent blog post is as straightforward as selecting “Blog”, pasting the URL, and inputting video details.
Customizing Text in Your Video
Navigate to the editing space and open the “Text” menu to customize your video’s header and body text. Visla offers extensive customization options, from text styles to alignment and color, ensuring your video aligns with your brand identity.
Text Styles and Brand Settings
Adjust global settings for all text blocks or fine-tune individual elements for unique effects, including plain text, highlighted text, and more. Set these preferences at an account level under Brand Settings to maintain consistency across all videos.
Adding and Editing Text Blocks
Easily add new text blocks with the “T” icon and edit content to match your brand voice. Visla’s AI can suggest header and body text, streamlining the content creation process while allowing for custom adjustments.
Positioning Your Text
Decide on the placement of your text within the video for optimal visibility and consistency. Visla enables users to apply text positioning across all scenes or select predefined positions for uniformity.
FAQ
How Can Text Overlays Enhance My Business Videos?
Text overlays significantly boost the effectiveness of business videos by ensuring that key messages are not only heard but also seen by the audience. This is particularly crucial in environments where videos are often watched without sound, such as on social media platforms. By adding titles, key points, or call-to-actions directly onto your video, you grab viewers’ attention, enhance understanding, and encourage engagement. Moreover, text overlays contribute to making your content accessible to a wider audience, including those who might be hearing impaired or in sound-sensitive environments. Implementing text overlays with Visla’s AI video editor streamlines the process, allowing for seamless integration of text into videos that align with your brand identity and messaging goals.
How Do I Customize Text Overlays in Visla to Align with My Brand?
Customizing text overlays in Visla to align with your brand is straightforward and flexible, thanks to a comprehensive set of editing tools and features. Start by selecting the ‘Text’ menu in the Visla editing space, where you can adjust the header and body text according to your preferences. Visla offers a variety of customization options, including font style, size, color, alignment, and more.
Mark Horiuchi
Mark is a Content Writing Specialist for Visla. In a past life, they’ve worked as a content analyst and product expert for an in-house video content marketing team and a freelance blog writer for a wide range of clients.