Your brand has a unique look, feel, and message. But does it have its own voice? Several brands are recognizable from a voice alone, from Allison Janney’s soothing tones for Kaiser Permanente’s ads to Jake Wood’s charming British accent for Geiko’s famous gecko mascot. Just like a good logo, tagline, color scheme, or product silhouette can be instantly associated with your brand, a good voice can be as well. That’s where custom AI voices can help. You can design the perfect sounding voice for your brand that’s unique, distinct, and instantly recognizable.
What is an AI Voice?
An AI voice is a digital voice generated by artificial intelligence. Instead of getting talent to record for hours in an expensive, professional studio, you can generate voiceover narration in just minutes. These voices use powerful algorithms to mimic human cadence, tone, and clarity. The result is a voice that, while not recorded by a real person, still sounds smooth and natural.
How do AI voices work?
Think of an AI voice like a very smart musician. It listens to patterns in speech, such as pitch, rhythm, and pacing, and then reproduces them in a new voice. You feed the AI text, and it “performs” it in the voice you’ve chosen. All of this happens instantly, with no microphones or studio time required.
What is a custom AI voice?
A custom AI voice takes things a step further. Instead of picking from a library of premade AI voices, you design your own from scratch. In Visla, this is as simple as writing a prompt. Want a warm, calm voice? Or something bold and energetic? Just describe it, and our AI builds it for you. The voice you create becomes a reusable asset, available anytime for your projects. But, in general a custom AI voice is one that you can design yourself.
Why your company needs a custom voice
Your company speaks in a certain way, so your content should too. A distinct, custom voice ensures every training video, marketing message, or explainer sounds like your brand. Instead of sounding like everyone else, you sound like yourself. This helps establish trust and makes your content instantly recognizable. From the very first word that’s said, you can ensure that your audience knows it’s you.
How do custom voices help your brand?
When your videos have a unique voice, audiences recognize and connect with them faster. Whether you’re teaching employees, selling products, or engaging customers, the right voice creates emotional impact. Pair your voice with Visla’s AI avatars, and you’ll have video content that feels human, polished, and unmistakably yours.
How to make a custom AI voice
Creating a custom AI voice in Visla is simple. It only takes three simple steps:
1. Prompt our AI
In the left sidebar in Visla, click on Clone Voice. A new window pops up where you can type in your prompt to our AI. Our AI will use this prompt to create your custom AI voice. The more detail you provide, such as gender, accent, and tone, the better your results will be.
2. Preview your custom voice
Listen to the first take. Does it sound like what you had in mind? If not, adjust your prompt and try again. Once you’re satisfied, you can name your voice and save it. From this point, it’s available for any video project in Visla.
3. Use your custom voice
You can select your custom voice to be used in a video project. Our AI will automatically generate your narration. Want to make it even more engaging? Pair your custom voice with an AI avatar for a fully branded video presence.
How to make a plan for creating a custom AI voice
Of course, before diving into creating your first custom AI voice for your business, make sure you have a clear plan of what you want your voice to sound like and what you want out of it. Here’s a handy checklist you can use to make sure your custom AI voices stay on track.
- Understand your audience
Think about who is going to end up watching your videos and listening to your voiceovers. Are they employees, customers, or global learners? Knowing their preferences can help you design a voice they’ll actually want to listen to. - Define your brand persona
Every brand has a personality. Is yours approachable and friendly? Or authoritative and precise? It’s important to decide on these traits before you make a custom AI voice, because a good voice should reflect those traits. - Match your voice to campaign goals
Not all use cases need the same exact voice. A training video may call for a calm, steady voice, while a product launch benefits from an excited, engaging voice. Plan to create multiple voices if your campaigns vary widely. - Test and gather feedback
Make some sample video projects with your new custom AI voice. Share drafts internally or with select customers to make sure it feels authentic and effective.
The business impact of custom voices
Save time and cut costs
Traditional voiceovers involve booking talent, scheduling studio time, and paying for revisions. With a custom AI voice, you can get a high-quality voiceover at your computer at any time. Changes take seconds instead of days, and costs stay predictable.
Go global instantly
Your audience may not all speak the same language, or you may want to go global with your brand presence. With Visla, your custom voice can always speak in multiple languages. This makes localization simple and affordable, helping your brand expand faster. Right now, Visla supports English, Italian, French, Portuguese, Spanish, German, and Dutch.
Scale content production
Need to roll out dozens of training videos? Or refresh marketing assets at scale? A custom AI voice lets you do it quickly and consistently. You can generate new scripts, update old ones, and keep everything sounding on-brand.
Real-world use cases for custom AI voices
Custom AI voices aren’t just an impressive tech demo, they can be used for your business or organization right now. Here are some ways people have found success with custom AI voices in their workflows.
Marketing campaigns
Custom AI voices are a natural match for marketing teams. You can create a custom voice that is perfectly suited for the message, mood, and energy of any campaign you run. Create a bright, exuberant voice for a summertime campaign focused on a younger audience, create an older, more serious voice with gravitas for a campaign aimed at business executives – there are few limits with custom AI voices.
Brands can also run international campaigns without hiring multiple voice actors. A custom AI voice makes it possible to maintain the same tone and style across languages, ensuring that global audiences hear the same consistent brand identity.
Training and onboarding
HR teams can use custom voices to standardize training materials. Whether employees are new hires in the U.S. or remote staff abroad, they hear the same clear, engaging narration that keeps learning consistent and professional. Plus, you can design a voice that’s clear and easy to understand, which helps ensure your employees actually remember your training and onboarding materials.
Customer support
Support teams can quickly produce tutorial videos and FAQs in a recognizable brand voice. This builds trust, reduces confusion, and helps customers feel like they are interacting with a real representative of the company.
Product demos and updates
Product teams can roll out new feature explainers or walkthroughs without needing studio time. A custom AI voice provides speed, accuracy, and consistency, which is ideal for fast-moving industries where features change often.
Educational content
Teachers, coaches, and online educators can use custom voices to create a familiar presence for their students. This helps learners connect with the material and keeps educational videos feeling approachable and human.
Internal communications
Executives and leadership teams can use custom voices for corporate announcements. Instead of a generic automated voice, employees hear messages delivered in a tone that matches the company’s values and culture.
FAQ
A custom AI voice is a digital voice tailored to your brand’s tone, pacing, accent, and style, created so your videos sound uniquely “you.” In Visla, you describe the voice you want or clone your own, then reuse it across projects for consistent, natural narration. This eliminates generic text-to-speech and gives you an on-brand voice you control.
Visla offers an all-in-one workflow to create, manage, and use custom AI voices directly in your video projects, including voice cloning and voiceover features. You can prompt a new voice, clone your own, preview it, then apply it in editors like Visla’s AI Video Editor and Scene-Based Editing. This keeps branding, localization, and production in one place.
Using a custom voice for text-to-speech in Visla consumes about 45 credits per minute of generated speech, which is 2.5 times the rate of public voices. Creating a custom voice is a one-time cost of 2,000 credits.
Yes. On Visla’s Business plan, workspaces are limited to 3 custom voices, while Enterprise allows unlimited custom voices.
State-of-the-art systems produce voices that many listeners struggle to distinguish from human speech; controlled studies show detection often hovers near chance. Separate research also finds people have difficulty telling AI and human voices apart even though the brain’s responses differ.
Common use cases include marketing campaigns, sales outreach, training and HR content, customer support libraries, product updates, and executive communications. Teams use custom voices to scale content while staying on brand and to localize for global audiences.