May Horiuchi

  • Video for business remains essential in 2025

    Video for business remains essential in 2025

    In the business world of 2025, the phrase “a picture is worth a thousand words” takes on new meaning with video. Video for business transcends traditional communication barriers, offering a richer, more dynamic way to convey messages. For businesses, video represents a convergence of art and strategy, where creativity meets commercial objectives. It’s a medium…

  • 10 video editing mistakes you MUST avoid (updated 2025)

    10 video editing mistakes you MUST avoid (updated 2025)

    Video isn’t a side dish anymore. it’s the main course. According to recent surveys, 95% of video marketers say video is an important part of their overall strategy, and 89% of businesses now use video as a marketing tool. And when teams get video right, the payoff is real: 96% report it has increased brand…

  • Mastering corporate video production in 2025

    Mastering corporate video production in 2025

    Corporate video production is the secret weapon of modern businesses, transforming dry communication into dynamic engagement and driving real results. But what exactly is video production? This comprehensive guide delves into every stage of the process, from pre-production planning to recording to final edits. Pre-production: laying the groundwork for corporate video success Before the cameras…

  • What is b-roll? How to choose the best b-roll (updated 2025)

    What is b-roll? How to choose the best b-roll (updated 2025)

    Quick answer: what is b-roll? B-roll is secondary footage intercut with your primary (A-roll) footage to add context, cover edits, establish place, and keep viewers engaged. In practice, that means you might cut from a CEO interview (A-roll) to product close-ups, workflow visuals, or customer reactions (b-roll) to show what the speaker is saying, smooth…

  • How to Make a SaaS Product Demo Video

    How to Make a SaaS Product Demo Video

    Creating a great product demo video can feel a bit like crafting the perfect recipe: you need the right ingredients, some technique, and a dash of creativity. For a SaaS company, a good product demo video isn’t just about showing features—it’s about helping your audience understand your product’s value and how it fits into their…

  • How To Edit TikTok Videos With AI

    How To Edit TikTok Videos With AI

    Creating TikTok videos that grab attention is simpler than you think. You need content that’s snappy, fun, and memorable—all in a few seconds. The good news? You don’t need a big team or endless editing hours. With Visla, you can turn a simple idea into a slick video, perfect for TikTok. Learn how to edit…

  • The Best AI Script to Video Tools

    The Best AI Script to Video Tools

    If you’re reading this, I’m betting you’re a pretty solid writer. You can crank out a script that would impress anyone — whether it’s a snappy marketing video, an explainer with a great hook, or an emotional story that pulls people in. But here’s the thing: turning that script into an actual video? That’s a…

  • How to Turn Your Script to Video

    How to Turn Your Script to Video

    If you’re looking to create professional videos for your business—whether it’s for training, education, marketing, or sales—Visla’s script to video feature can make your life a whole lot easier. You don’t need to be a video editing expert to produce polished, impactful videos. All you need is a solid script, and Visla will do the…