Why Video for Business Matters
In the business world of 2024, the phrase “a picture is worth a thousand words” takes on new meaning with video. Video for business transcends traditional communication barriers, offering a richer, more dynamic way to convey messages.
For businesses, video represents a convergence of art and strategy, where creativity meets commercial objectives. It’s a medium that encapsulates the essence of a brand, its values, and its vision, all while engaging with the audience in a way that text or static images cannot. In this digital age, where attention is fragmented and fleeting, video captures and holds viewer interest, delivering messages in a compact, impactful form.
Moreover, video for business isn’t just about external communication. It’s a tool for internal collaboration and learning, breaking down complex concepts into digestible content for employees. The role of video in training, team building, and internal communications underscores its versatility and effectiveness as a communication tool.
Video Just Works, No Matter What Business You’re Running
In 2024, video for business is more important than ever. Video’s versatility and effectiveness make it an essential tool for any business looking to thrive. Whether it’s engaging potential customers or communicating complex ideas, video simply works.
The effectiveness of video spans across both B2C and B2B sectors, adapting to different audiences with remarkable agility. It’s not just about creating content; it’s about creating connections, conveying messages, and compelling action in ways other mediums can’t match.
Business to Consumer (B2C)
Short business videos have proven to be incredibly effective in engaging consumers. A significant 58% of viewers report that they would watch video from a business if it’s under 60 seconds, underscoring the impact of concise, compelling content. This trend reflects a broader shift in consumer preferences towards bite-sized, yet informative video content.
Videos are not just watched; they’re enjoyed. A striking 79% of people express enjoyment in watching video content from brands online. This enjoyment translates into deeper brand engagement, making videos a powerful tool for storytelling, building brand identity, and fostering a lasting connection with consumers.
Business to Business (B2B)
The B2B sector has also embraced video for business, with 84% of B2B marketers using video as part of their marketing strategy. Videos in B2B contexts are often used to explain complex products, showcase case studies, or as part of thought leadership content, proving their versatility and effectiveness in a business-to-business environment.
As always, LinkedIn is an invaluable platform for video distribution. A notable 84% of B2B marketers find LinkedIn to provide the best value among social media platforms for their video content, making it an essential channel for B2B video marketing strategies.
Video Creation Is Changing
The landscape of video creation is likely to undergo a transformative shift in 2024. With technological advancements, especially in AI, the way videos are produced, edited, and distributed is evolving, offering new possibilities and efficiencies.
The Impact of AI
Though not every business has embraced the current AI boom, it’s clear that it made a huge impact in 2023 and should continue to change the way we work in 2024.
Some AI tools strive to streamline video production by automating tedious tasks. From AI-powered subtitling and transcription to scriptwriting and audio editing, these tools are becoming increasingly important in the video production process.
While current generative AI tools in video haven’t fully met user expectations, their potential is widely recognized. The industry is optimistic about the future capabilities of these tools, anticipating advancements that will further enhance the video creation process.
Visla is at the forefront of this change, seamlessly integrating AI into video creation and editing. This integration enables users to produce high-quality content more efficiently, making professional video production more accessible than ever.
Human Creativity Remains Front and Center
Despite AI’s growing role, human creativity remains irreplaceable. AI tools are augmenting the capabilities of video creators, not replacing them, enhancing the creative process rather than supplanting it.
AI is proving to be a boon for creativity in video production. By taking over repetitive and time-consuming tasks, AI allows creators to focus more on the creative aspects of video production, leading to more innovative and engaging content.
Video for Business: Looking Forward to 2024
As we approach 2024, it’s clear that video for business is not just a passing trend but a fundamental aspect of modern business strategy. The dynamic nature of video content and its ability to adapt to various platforms makes it an indispensable tool in the business arsenal.
The shift to video-centric communication and marketing requires businesses to stay ahead of the curve. This means not only embracing new technologies and trends but also understanding the evolving preferences of their audience. Businesses need to be agile, creative, and data-driven in their approach to video content. From integrating AI and analytics to fostering a culture of innovation, staying prepared for the future of video is key.
Video Checklist
To successfully pivot to video in 2024, businesses can follow this checklist:
- Understand Your Audience: Tailor content to meet the specific needs and preferences of your target audience.
- Leverage AI Technologies: Utilize AI for efficient video editing, subtitling, and content optimization.
- Focus on Quality and Branding: Ensure videos meet high-quality standards and align with your brand identity.
- Utilize Social Media Platforms: Use platforms like LinkedIn and YouTube for effective video distribution.
- Emphasize Mobile Optimization: Ensure videos are optimized for mobile viewing, considering the rise in mobile usage.
- Engage with Short-Form Content: Create concise, impactful videos to cater to busy consumers
- Encourage Viewer Interaction: Use interactive elements in videos to engage and retain the audience.
- Measure and Analyze Performance: Regularly track video performance and use analytics for continuous improvement.
- Stay Updated with Trends: Keep abreast of the latest trends and technologies in video production and marketing.
Mark Horiuchi
Mark is a Content Writing Specialist for Visla. In a past life, they’ve worked as a content analyst and product expert for an in-house video content marketing team and a freelance blog writer for a wide range of clients.