TL;DR: Visla uses a transparent, usage‑based credit system so you only pay for the resources you consume. Every plan includes a monthly pool of Visla Credits (Free: 1,000; Pro: 5,000+; Business: 20,000+; Enterprise: custom). You can top up with flexible credits (paid plans), earn credits via referrals, and forecast spend using the tables below. Not sure which plan to choose? Skip to How Visla plans work for a side‑by‑side comparison and a quick decision guide by team size and use case.
Everything you need to know about Visla credits
Visla’s credit model aligns perfectly with modern video production. Instead of paying flat fees for features you may never use, Visla Credits map directly to operations your team performs, like AI script generation, voice synthesis, avatar rendering, transcription, and storage. That means predictable budgeting, granular control, and easier approvals for campaigns and sprints.
“We are able to create educational content with relevant imagery at a fraction of the cost we previously spent.” — Kerri B., Director (small business)
How Visla credits work
Credits are a single, unified metric that meter the core activities across Visla:
- AI: prompting, analyzing transcripts, generating scripts and metadata
- Voice & Avatars: voice cloning, text‑to‑speech, avatar motion and lip‑sync
- Speech & Media: transcription and media processing
- Storage: cloud and Private Stock assets
If you’ve used cloud platforms that charge for compute or storage, Visla’s approach will feel familiar. Because operations have known credit costs, you can forecast before you produce, whether it’s one social clip or a multi‑language product launch.
How Visla credits are used
Use this table to estimate typical credit consumption for common tasks. Your mileage will vary with script length, language, or footage complexity, but these are solid planning baselines.
| Category | Task / Feature | Unit | Typical Credits | What this does for you |
|---|---|---|---|---|
| Avatars | Custom Avatar Image (4 images) | 1 set | 200 | Generates the photorealistic images that will become your full motion avatar |
| Avatar Motion Preview | 1 motion sample | 5,000 | Creates the lifelike movement preview your avatar will use. | |
| Avatar Voice‑Sync Rendering | per second | 5 | Charges per second of video where the avatar lip‑syncs in preview or export. | |
| Voice & Audio | Custom Voice (Voice Cloning) | 1 voice | 2,000 | One‑time cost to clone a voice for high‑quality, brand‑consistent narration. |
| Custom Text‑to‑Speech (using a cloned voice) | per minute | 45 | AI voiceover in your cloned voice. | |
| Text‑to‑Speech (standard) | per minute | 18 | Natural‑sounding AI voiceovers without cloning. | |
| Language Model | LLM Input Tokens | 1,000 tokens | 6.3 | Power prompts, transcript analysis, and private stock processing. |
| LLM Output Tokens | 1,000 tokens | 18.8 | Generate scripts, metadata, and Private Stock labels. | |
| Speech & Media | Speech‑to‑Text (transcription) | per second | 0.5 | Converts speech in your footage to text for editing & captions. |
| Storage | Cloud Storage | per GB / day | 1.3 | Securely stores projects in the cloud. Free up to 1 GB per workspace. |
| Private Stock Storage | per asset / day | 0.0375 | Keeps your branded images/scenes accessible with smart search. |
Notes
- Both intermediate and final outputs are measured in tokens for LLM usage.
- “Assets” include footage, images, music, transitions, subtitles, text overlays, and more.
- 1 GB free storage applies to your entire workspace; storage credits apply beyond that threshold.
- Avatar motion previews and lip‑sync rendering are optional and billed separately. Once created, avatars can be reused across unlimited projects at no additional image or preview cost unless you edit them.
“It is a simple and cost‑effective way to create and go to production quickly for short marketing videos…” — Dominic D., Co‑Founder (small business)
Why the Visla credit model benefits teams
- Predictability for sprints & campaigns: Every operation has a known credit cost, so you can forecast and lock budgets for launches, training modules, or ad sets.
- Scale without seat creep: Credits aren’t tied to per‑seat licensing. Invite collaborators without ballooning license counts.
- Granular cost control: Spend more on what matters (e.g., richer scripts, multilingual TTS) and pause what you don’t need.
- Fast budgeting rule of thumb: text‑based projects ≈ ~1 credit/second of output; voice‑based ≈ 1.5×; visual‑based ≈ 3×. Use this for rough‑cut planning.
How Visla plans work
Visla plans bundle collaboration, stock libraries, branding controls, and a monthly base of Visla Credits. Choose a plan to match your volume, resolution, and governance needs. You can always add flexible credits (on paid plans) as your production ramps up.
Plan overview
| Plan | Best For | Core Features | Max Export | Stock Access | Collaboration & Admin |
|---|---|---|---|---|---|
| Free | Individuals testing AI video; internal one‑offs | 1,000 monthly credits; essential AI video creation & editing; workspace basics | 1080p | Free stock library; basic Private Stock access | Share links and comments; starter workspace & teamspace features |
| Pro | Solo creators, freelancers, small teams ready to scale | Starts at 5,000 credits/mo; co‑editing; watermark removal; large file uploads; Video Creation API access; access to purchase flexible credits | 1080p | 2M+ premium videos (Storyblocks) | Co‑editing with unlimited editors; multi‑platform apps (Win/Mac/iOS/Android) |
| Business | SMBs and departments producing at volume | Starts at 20,000 credits/mo; full Brand Kit; Private Stock with AI labeling; usage dashboard; large video file uploads; priority generation | 4K | 16M+ premium videos (Getty + Storyblocks) | Role‑based permissions; analytics; 2FA (coming soon) |
| Enterprise | Regulated, multi‑brand, or global teams needing governance | Custom credits & billing; SSO; multiple Brand Kits; unlimited workspaces; API; onboarding & dedicated manager | 4K | 16M+ premium videos (Getty + Storyblocks) | SSO, advanced auditability, custom limits & deployment support |
How many credits you get with each Visla plan
- Free: 1,000 monthly Visla Credits. Ideal for testing workflows and producing lightweight internal videos.
- Pro: 5,000+ monthly Visla Credits. Sized for steady output across social, sales, and training content.
- Business: 20,000+ monthly Visla Credits. Built for teams producing higher volumes and 4K deliverables.
- Enterprise: Custom credit allocations. Align credits to business units, brands, or regions with consolidated billing.
Which Visla plan should you choose? (quick decision guide)
Solo creators / consultants
- Typical output: 4–12 finished videos/month
- Must‑haves: watermark removal, 1080p export, Storyblocks stock, flexible credit top‑ups, occasional API
- Recommendation: Pro — predictable base credits with access to flexible credits when workloads spike.
Small teams & startups (2–10 people)
- Typical output: 8–30 videos/month across product, marketing, and customer education
- Must‑haves: co‑editing, brand consistency, Private Stock organization, 1080p exports
- Recommendation: Pro if most deliverables are 1080p; Business if you need brand kits, AI‑labeled Private Stock, or frequent top‑ups.
Growing SMB / mid‑market departments
- Typical output: 20–100 videos/month; multi‑language and 4K deliverables
- Must‑haves: 4K export, Brand Kit, Getty + Storyblocks, usage analytics, permissioning
- Recommendation: Business — bigger base credits, premium libraries, and governance features.
Agencies & production partners
- Typical output: spiky project work; many clients to keep separate
- Must‑haves: multiple Workspaces/Teamspaces, Private Stock per client, approvals, 4K, flexible billing
- Recommendation: Business or Enterprise — depending on SSO, custom limits, and account management needs.
Enterprises & regulated industries
- Typical output: distributed content by region/business unit; strict compliance
- Must‑haves: SSO, multiple Brand Kits, unlimited workspaces, advanced auditability, custom usage limits
- Recommendation: Enterprise — get custom credits, SSO, onboarding/training, and a dedicated manager.
How you can purchase more credits (flexible credits)
Running a campaign or a big training rollout? Top up your balance with flexible credits (paid plans only). Unused flexible credits carry over to the next billing cycle, giving you cushion for the next push.
Steps to purchase flexible credits
- Log in to your Visla account.
- Go to Dashboard in your Workspace.
- Choose the amount of credits you wish to purchase.
- Complete payment.
- Credits appear instantly in your balance.
Flexible credit rates
- Pro: roughly 300 credits per $1
- Business: roughly 200 credits per $1 US
Availability of flexible credits is for paid tiers. Free tier users can upgrade to Pro or Business to unlock purchases.
FAQ
Visla is an AI video creation and editing platform that lets users produce videos more efficiently. It combines recording, AI video creation, editing, collaboration, and more to streamline video production. For larger organizations, Visla offers SOC 2 Type II compliance and Single Sign-On (SSO) to meet enterprise security requirements. This makes Visla a unified alternative to stitching together multiple point tools for marketing, training, communications, and more.
Unlike classic video editing platforms, Visla emphasizes AI-assisted workflows such as script-to-video and transcript-based editing to cut repetitive steps. Pro and Business tiers also include premium stock options (e.g., Storyblocks on Pro, Getty add-on for Business) so teams can create faster without leaving the platform. Workspaces support collaboration with unlimited users on paid plans, making it easier for small teams to co-edit and review. The credit-based pricing model helps you scale usage without buying more seats, with base and flexible credits tailored to production needs
Yes. Visla is SOC 2 Type II compliant and provides Single Sign-On for centralized authentication. It also supports two-factor authentication and offers access controls for supervisors to manage teams in Visla. These controls help enterprises meet security, governance, and access-management requirements for video at scale.
Yes. Visla exposes a public API for paid plans so you can programmatically generate and edit videos. The developer portal documents endpoints and guides for script-to-video and the full video-creation process. You generate an API key and secret in project settings and follow the docs to authenticate and start building. Teams use this to automate content pipelines and embed video creation into internal or customer-facing applications.
Credit usage varies by task; the help center details typical rates for items like transcription (per-second), text-to-speech (per-minute), and avatar lip-sync rendering (per-second). Base credits refresh each month, while flexible credits can be purchased and roll over; unit pricing is typically ~300 credits per $1 on Pro and ~200 credits per $1 on Business. To stretch your budget, draft scripts with LLMs before generating high-cost assets, batch TTS or translations, and reuse branded media via Private Stock. If your workload spikes during campaigns, use flexible credits to handle surges without changing plans.