Author: May Horiuchi
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How to create a custom AI voice, and how voices work in general
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in How-TosIf you want to make a good custom voice, it’s important to know what impacts the sound of your voice to begin with. That way, you’ll have a better idea of how to create a good prompt for your custom voice. Voices are incredibly complex and the unique way that they sound is largely determined…
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Create custom AI voices for your business
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in GuidesYour brand has a unique look, feel, and message. But does it have its own voice? Several brands are recognizable from a voice alone, from Allison Janney’s soothing tones for Kaiser Permanente’s ads to Jake Wood’s charming British accent for Geiko’s famous gecko mascot. Just like a good logo, tagline, color scheme, or product silhouette…
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10 video editing mistakes you MUST avoid (updated 2025)
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in ListiclesVideo isn’t a side dish anymore. it’s the main course. According to recent surveys, 95% of video marketers say video is an important part of their overall strategy, and 89% of businesses now use video as a marketing tool. And when teams get video right, the payoff is real: 96% report it has increased brand…
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How to record a voiceover like a pro
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in How-TosA good voiceover turns a good video into a great one by giving your viewer context, momentum, and most importantly, feeling and emotion. Ideally, if you speak with purpose, your audience should easily follow along and take action. In this guide, you’ll discover what a voiceover is, what makes a good voiceover, the equipment you…
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How to write a how-to guide
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in How-TosA strong how-to guide turns confusion into action. It shows someone exactly what to do, in the right order, with no extra friction. You guide the reader from a clear starting point to a specific finish line. In this article, you will learn a proven structure for writing how-to guides and scripts, the core rules…
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What is the Ken Burns effect? How do I add the Ken Burns effect to my videos?
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in How-TosTelling a great story is important, whether you’re sharing a favorite memory, showing off a product, or creating fun content for social media. That’s where the Ken Burns effect comes in. It’s a simple but amazing way to add motion to your photos or videos. With Visla’s new Ken Burns effect feature, you can make…
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Should You Use AI‑Generated Images or Video in Your Projects?
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in GuidesAI visuals are everywhere. You see sleek renders in ads, looping backgrounds in product demos, and quick b‑roll that smooths over edits. That raises a fair question for creators and teams: should you add AI‑generated images or video to your next project? Short answer: yes, you can. Use it with intention. Choose high‑quality generation. Keep…
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Mastering corporate video production in 2025
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in GuidesCorporate video production is the secret weapon of modern businesses, transforming dry communication into dynamic engagement and driving real results. But what exactly is video production? This comprehensive guide delves into every stage of the process, from pre-production planning to recording to final edits. Pre-production: laying the groundwork for corporate video success Before the cameras…
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Visla’s Subtitle Style Library keeps every subtitle on-brand
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in How-TosSubtitles set the tone of your story as much as footage, music, or pacing. When they look sharp and read clean, viewers stick around. When they clash with your brand or feel sloppy, they bounce. That is why we built the Visla subtitle style library. You get beautiful, ready‑to‑use templates that you can customize once,…
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What is b-roll? How to choose the best b-roll (updated 2025)
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in How-TosReady to add some cinematic flair to your business videos? Ever watched a compelling video and wondered what makes it so engaging? Chances are, it’s the b-roll. This unsung hero of video production can elevate your content from ‘just another video’ to a gripping visual story. B-Roll, explained Understanding what b-roll is? It’s incredibly important.…