May Horiuchi
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Video Marketing Trends for 2026: Short-Form, UGC, AI, CTV (With Updated Statistics)
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in ListiclesQuick Answer: What do I need to know about video marketing in 2026? Video continues to be the winning option in 2026 because it drives results across social, search, and paid ads. Plus, teams can now produce more video faster without blowing up budgets. Short-form remains dominant (I’m sure you’ve heard that before), but creators,…
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6 Best AI Tools for Holiday Marketing Campaigns (Updated for 2025)
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in ListiclesOriginally published November 7, 2024. Last updated for the 2025 holiday season. Every holiday season, marketers scramble to launch more personalized, on-brand campaigns in less time. The six AI tools in this guide help you plan, create, and optimize your holiday marketing for 2025 and beyond. Holiday sales continue to be key to many businesses.…
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How to add video transitions (50+ styles) in Visla’s Scene-Based Video Editor
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in How-TosQuick Answer: How to add transitions to your video in Visla Visla’s Scene-Based Video Editor lets you add and customize 50+ video transitions (fades, wipes, zooms, glitches, and more) to smooth your cuts and polish your story. For most videos, use simple cuts and short fades as your default, and save flashy transitions for big…
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Video for business remains essential in 2025
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in GuidesIn the business world of 2025, the phrase “a picture is worth a thousand words” takes on new meaning with video. Video for business transcends traditional communication barriers, offering a richer, more dynamic way to convey messages. For businesses, video represents a convergence of art and strategy, where creativity meets commercial objectives. It’s a medium…
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10 video editing mistakes you MUST avoid (updated 2025)
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in ListiclesVideo isn’t a side dish anymore. it’s the main course. According to recent surveys, 95% of video marketers say video is an important part of their overall strategy, and 89% of businesses now use video as a marketing tool. And when teams get video right, the payoff is real: 96% report it has increased brand…
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Mastering corporate video production in 2025
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in GuidesCorporate video production is the secret weapon of modern businesses, transforming dry communication into dynamic engagement and driving real results. But what exactly is video production? This comprehensive guide delves into every stage of the process, from pre-production planning to recording to final edits. Pre-production: laying the groundwork for corporate video success Before the cameras…
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What is b-roll? How to choose the best b-roll (updated 2025)
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in How-TosQuick answer: what is b-roll? B-roll is secondary footage intercut with your primary (A-roll) footage to add context, cover edits, establish place, and keep viewers engaged. In practice, that means you might cut from a CEO interview (A-roll) to product close-ups, workflow visuals, or customer reactions (b-roll) to show what the speaker is saying, smooth…
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How To Edit TikTok Videos With AI
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in How-TosCreating TikTok videos that grab attention is simpler than you think. You need content that’s snappy, fun, and memorable—all in a few seconds. The good news? You don’t need a big team or endless editing hours. With Visla, you can turn a simple idea into a slick video, perfect for TikTok. Learn how to edit…
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The Best AI Script to Video Tools
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in ListiclesIf you’re reading this, I’m betting you’re a pretty solid writer. You can crank out a script that would impress anyone — whether it’s a snappy marketing video, an explainer with a great hook, or an emotional story that pulls people in. But here’s the thing: turning that script into an actual video? That’s a…
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How to Turn Your Script to Video
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in How-TosIf you’re looking to create professional videos for your business—whether it’s for training, education, marketing, or sales—Visla’s script to video feature can make your life a whole lot easier. You don’t need to be a video editing expert to produce polished, impactful videos. All you need is a solid script, and Visla will do the…