How to Generate AI Video Clips in AI Director Mode

Why AI clip generation needs a plan

If you’ve tried AI video generation anywhere, you’ve probably seen the same pattern: one clip looks great, the next one looks unrelated, and suddenly you don’t have a video, you have a folder.

AI Director Mode pushes you toward a storyboard-first workflow so your AI video clips share the same world, the same characters, and the same intent. That matters for business video, because your audience doesn’t grade you on “coolness,” they grade you on clarity.

Here’s the mental model: the storyboard is your script and shot list, and AI clip generation is production. When you treat it that way, you make fewer random clips and more usable scenes.

The basic AI Director Mode workflow you need before you generate clips

You can generate AI clips quickly, but you’ll get better motion with less rework if you do a light setup first.

If you want a more detailed guide, check out our in-depth How to Use AI Director Mode in Visla article.

1) Start a project with a real starting point

Create a new video project and bring in whatever you already have: an idea, a script, a webpage, a PDF/PPT, images, audio, or existing footage. You want something concrete so Visla can structure your story and scenes.

2) Set your video basics

Pick constraints that shape every clip you generate:

• Duration target (for your video project overall)
• Aspect ratio (landscape, portrait, square)
• Voiceover (which AI voice or cloned voice you want to use)

3) Choose a visual style that you can repeat

Style sets the rules for your look across scenes. Pick one you can stick with for the whole video, especially for short-form marketing.

Popular choices include photorealistic, cinematic, 3D render, infographic, flat vector, UGC/social, and stylized.

4) Add your reusable “ingredients”

These are the parts that keep AI video clips consistent.

• Characters: a presenter, a customer, a product manager, a mascot
• Objects: your logo, a product shot, an app screenshot, packaging
• Environments: your office set, a studio, a clean abstract background

Treat these like a small cast and a few sets. You don’t need a lot. You need the right recurring elements.

5) Generate and tighten your storyboard

Here, Visla will generate your storyboard. Each scene will feature an AI-generated image, rather than an AI video clip. You can review your video project at this step before you decide to move onto full AI video generation. 

Before you move onto the next step, remember: 

• You can have Visla generate AI video clips for all of your scenes automatically. 
• You can manually generate AI video clips. Visla automatically writes prompts and chooses an AI video generation method for each scene. You can edit or completely re-write each prompt as well as change the AI video generation method. 

Choose the right AI video generation method for each scene

Visla gives you three practical ways to generate an AI video clip in AI Director Mode. Each one solves a different problem, so you’ll get better results if you pick the method scene by scene.

Method 1: Text to Video

What it is: You generate a clip from a prompt only.

Use it when:

• You want fast exploration and lots of options
• You want an abstract or stylized moment (brand vibe, metaphor, mood)
• You don’t need strict starting and ending frames

Avoid it when: the scene needs a specific product angle, a logo lockup, or a precise transition.

Prompt template (copy/paste):

• Subject:
• Setting:
• Action:
• Camera:

Example prompt:

“A product manager in a bright modern office points to a dashboard on a laptop. The camera slowly pushes in. Clean cinematic lighting, calm and confident tone.

Micro-tip: If the output feels generic, add one concrete detail you can picture, like “glass-walled meeting room,” “soft daylight from the left,” or “laptop at a 30-degree angle.”

Method 2: Frame to Video

What it is: You set a start frame and an end frame, then generate the motion between them with the help of a prompt.

Use it when:

• You need a specific opening and closing beat
• You want tighter control over composition
• You want cleaner transitions between scenes (match the last frame to the next scene’s first frame)

Avoid it when: your start and end images clash in subject, camera angle, or lighting.

Frame pairing rule of thumb: keep start and end frames “reasonably related.” If you choose wildly different frames, the AI has to invent too much motion, and you’ll see weird warps.

Example prompts:

“The camera moves from a medium shot to a close-up while the presenter gestures to the projected screen. Maintain the same person, outfit, and office lighting.”

Worksheet: pick better start/end frames

• Same subject or same primary object
• Similar camera height and angle
• Similar lighting direction
• One clear change (gesture, camera push, object movement)

Method 3: Ingredient to Video

What it is: You generate a clip using multiple ingredients in the same shot, plus a prompt.

Use it when:

• You need a composed scene with specific elements
• You want product, logo, and environment together
• You want a consistent “set” your audience recognizes

Avoid it when: you’re tempted to cram everything into one shot.

Ingredient checklist (keep it lean):

• 1 character (optional)
• 1 primary object (usually your product or UI)
• 1 environment
• 0–1 supporting props (only if they help the story)

Example prompts:

“A large RV drives from the road on the right into an RV park, then parks.”

A simple comparison table

Method	Best for	What you control most	Common mistake	Fast fix
Text to Video	Fast ideas, metaphors, stylized scenes	Concept and vibe	Prompt stays vague	Add subject + action + place
Frame to Video	Specific story beats, transitions	Start and end composition	Start/end frames fight	Choose closer frames
Ingredient to Video	Branded compositions	What shows up in-frame	Too many ingredients	Keep only key elements

How to write prompts that stay consistent across AI video clips

A good AI video prompt reads like a short shot note. You don’t need fancy language. You need repeatable constraints.

The Shot Note Prompt Builder

Use this structure, and keep it to 2–4 sentences.

1. Subject: who or what appears
2. Setting: where it happens
3. Action: what changes over time
4. Camera: what the camera does

Prompt examples you can reuse (by scene type)

Scene type	When to use it	Prompt starter
Hook / opener	First 3 seconds	“Fast-paced montage of [theme], then land on [main subject]. Camera: quick cuts, then steady.”
Product proof	Show it’s real	“Close-up of [UI/product] in [environment]. Camera: steady, slight push-in. Keep text readable.”
Feature explanation	One clear idea	“Presenter gestures to [object] while [change] happens. Camera: medium shot, calm pace.”
Social-style vibe	UGC feel	“Handheld phone-style shot of [subject] in [setting]. Natural lighting, casual but clean.”

If you want a more detailed look at prompting for AI video tools, check out our article about how to prompt Veo 3 and Veo 3.1.

Troubleshooting: fix common AI video generation problems fast

You don’t need a full redo for most issues. You usually need one smarter constraint.

• Characters change faces or outfits: switch the scene to Ingredient to Video and reuse the same character ingredient. 
• Logo or UI text warps: simplify the shot, reduce motion, and keep the camera steadier. Try Frame to Video with a cleaner start and end frame.
• Background keeps drifting: repeat the environment anchor and remove extra style adjectives that fight each other.
• Too much chaotic motion: explicitly request “subtle motion” and “steady camera,” then shorten the scene.
• The clip feels off-brand: name your style and add one brand constraint, like “clean modern, minimal, no clutter.”

A practical way to generate clips without wasting time

If you want speed and control, use a simple loop:

1. Storyboard first (structure)
2. Generate a first pass (motion)
3. Fix only the scenes that matter most (polish)

Start with the scenes your audience will remember: the hook, the product proof moment, and the final call to action. Once those land, everything else gets easier.

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