How to Make a LinkedIn Video: A Practical Guide for Every Starting Point

The LinkedIn Video Types Worth Your Time

Before we get into how to make videos, it’s worth being specific about what you’re actually trying to make. LinkedIn rewards a handful of video types consistently, and knowing which type you’re going for shapes every production decision after it.

Thought leadership clips are the bread and butter of personal LinkedIn presence in 2026. These are short, direct-to-camera videos where a founder, executive, or subject matter expert shares a perspective, a lesson learned, or a take on something happening in the industry. They don’t need to be long (45 to 90 seconds is often plenty) but they do need a real person on screen. B2B decision-makers have gotten skeptical of written content because so much of it is AI-generated now. A face on camera is still the fastest trust signal available.

Product demos and feature walkthroughs work well as both organic posts and paid ads. A 60 to 90-second screen recording that shows exactly how something works, with clean narration and subtitles, can do more selling than three paragraphs of copy.

Educational tips and “edutainment” content – short clips that teach one specific thing in an engaging way consistently earn the highest completion rates among cold audiences. This category includes quick how-to videos, explainers, and stat-driven insight videos. The format is intentionally bite-sized, and the value is immediate.

Customer stories and testimonials are underused but highly effective. Even a brief, informally recorded customer clip carries real weight with prospects who are still evaluating. If you can get a customer on camera for two minutes, you have material for several posts.

Repurposed long-form content – webinar clips, podcast highlights, interview excerpts rounds out a smart calendar without requiring original production time every week.

All the Different Ways To Make a LinkedIn Video Using Visla

Visla’s production paths map pretty directly to three different situations: you have materials but no footage, you want to appear on camera yourself, or you want to demonstrate something on your screen. Here’s how each path works.

Path 1: Starting with AI (No Footage Required)

This is the right path when you don’t have recorded footage and you want Visla’s AI to build the video for you from scratch using whatever materials you already have. It works for thought leadership clips, educational content, explainers, and almost any awareness-stage video type.

Choosing Your Starting Material

The AI Video Agent accepts nearly anything as a starting point. Here’s how to think about which input fits what you’re trying to make:

Starting material	Best for
An idea or prompt	Quick social clips, tips, and opinion pieces where you know what you want to say but haven’t written it out yet
A script	When you’ve already drafted the copy and want AI to build the visuals and pacing around it
A block of text	Repurposing blog posts, articles, or email copy into video
A link	Turning a webpage, press release, or article directly into a video summary
A clip or image	Building a narrative or montage around existing visual assets
Audio	Converting podcast recordings, voice memos, or interviews into edited video
A PDF or PPT	Walking through a slide deck, report, or sales document as a structured video

The AI Video Agent Workflow

Once you’ve picked your starting material, the workflow is pretty simple:

1. Start with anything. Drop in your idea, script, text, link, clip, image, audio, or PDF/PPT. Visla’s AI reads, listens, watches, and analyzes everything you give it.
2. Guide the AI Video Agent. You control the video’s duration, pace, and aspect ratio. Choose vertical (9:16) for LinkedIn’s short-form feed or horizontal (16:9) for longer-form content. You also choose which stock footage and music libraries the Agent pulls from, and you pick the AI voiceover and Avatar that fit your story.
3. Let the AI Video Agent work. Based on your preferences, it builds a fully formed video with narration, visuals, scenes, and transitions.
4. Edit your draft in the Scene-Based Editor. Refine everything here: add text overlays and graphics, adjust branding, cut or rearrange scenes, rewrite any narration, and finalize your look.
5. Share your video. Download it, grab a shareable link, or copy an embed code.

Path 2: Starting from “Generate AI Video” (AI Director Mode)

If you want to go even faster and don’t have specific source material to feed the Agent, you can jump straight into the AI Director Mode from the Visla web app.

1. Click “Generate AI Video” in the web app.
2. Describe your video with a text prompt. You can also upload any supporting materials here if you have them. This is where you set the AI Director Mode style (which shapes the visual tone and pacing of the output) and choose whether you want branding applied, and in what style.
3. Guide the AI Video Agent using the same controls described above: duration, aspect ratio, stock libraries, voiceover, Avatar, and pace.
4. Edit in the Scene-Based Editor to finalize.

This path is ideal when you know roughly what you want to say but want AI to handle the structure and creative decisions. It’s the fastest path from zero to first draft and works especially well for awareness-stage content like tips, industry takes, and short explainers.

Path 3: Recording Yourself on Camera

This is the path for thought leadership clips, founder commentary, customer-facing content, and anything where a real face on camera is the point. It takes a bit more setup than the purely AI paths, but the trust signal it creates with a LinkedIn audience is worth it.

1. Download the Visla app on the phone or computer you want to record with, then sign into the Workspace and Teamspace where you want the footage to live.
2. Choose your recording device. A built-in webcam or phone camera works well for casual, fast-moving content. For a more polished look, connect a dedicated camera via HDMI to a video capture card, which your computer recognizes as a webcam source. Whatever you use, prioritize clean audio: a clip-on lapel mic will improve your recordings more than any camera upgrade.
3. Open the Visla app and click Video Recording. Navigate into the right Teamspace first.
4. Set your recording options. Choose your microphone and camera, set your aspect ratio, and decide whether to use the teleprompter or connect a second recording device for extra angles or closeups.
5. Record in short sections rather than one long take. They’re easier to re-record and much easier to edit.
6. Your clips save automatically to your Teamspace when you’re done – no file hunting required.
7. Open the Visla web app, click Create Video, then Import and bring in your clips. From here, choose the editing workflow that fits your footage:

Option	Best for	Choose this when…
Summarize Audio or Video of People Talking	Shorter presenter-led clips	You recorded someone explaining something and want AI to condense the spoken content into a tighter draft
Transform Spoken Audio/Video With AI	Polished demos with b-roll and subtitles	You have spoken footage and want AI to add b-roll, background music, and subtitles around it
Advanced Editing Mode	Maximum control over talking footage	You want transcript-based editing, tighter manual cleanup, and the ability to cut video by editing text
Present Your Visuals	Asset-led explainers	You want AI to walk through PDFs, slides, images, or clips in the exact order you provide
Create Narrative Video	Story-led content with mixed assets	You uploaded multiple clips and images and want AI to shape them into a structured narrative
Create Video Montage	Fast highlight reels	You want Visla to analyze clips and images and build a montage-style edit

A note on Advanced Editing Mode: this option only appears when your footage includes someone talking, and it’s the most powerful path when your video depends on spoken explanation. You can use AI to clean up bad takes, remove filler words and repeated words, and trim silent sections – or you can edit manually by working directly in the transcript. After Advanced Editing Mode, Visla takes you into the Scene-Based Editor for visual finishing.

Path 4: Screen Recording

Screen recording is the natural fit for product demos, software walkthroughs, and anything where showing what’s on your screen is more effective than describing it.

1. Download the Visla app on the device that has the software you want to demonstrate.
2. Open the Visla app and click Screen Recording. Go into your Teamspace first, then choose whether to capture a full screen, a region, or a specific window.
3. Set your recording options. Choose your microphone and decide whether to also record your webcam alongside the screen. A picture-in-picture presenter view adds a personal layer to a demo and tends to perform better with LinkedIn audiences.
4. Choose between normal and AI screen recording – the two modes have meaningfully different editing paths.

Normal Screen Recording

5. Record and save your clips. When you finish, your footage saves to your Teamspace.
6. Open the Visla web app, click Create Video, then Import your screen recording. From here, use the same editing workflow table from Path 3. If your recording includes spoken narration and you want transcript-level control, Advanced Editing Mode is your best option. If you want a polished first draft built quickly, the standard AI Video Agent path works well.

AI Screen Recording

5. After recording, describe what’s on screen. Visla will prompt you – keep it simple: the product, the task, the audience.
6. Let Visla analyze the recording in the browser, then continue through the standard AI Video Agent workflow: set duration, aspect ratio, voiceover, and more.
7. Finish in the Scene-Based Editor as normal.

One important limitation: AI screen recording doesn’t connect to Advanced Editing Mode the same way a normal screen recording import does. If transcript-based manual control matters for this project, use normal screen recording instead.

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