By Gabe Moronta
ChatGPT is a valuable tool that can help marketers with a variety of tasks, from generating leads to creating engaging content. But did you know that there are plugins that can make ChatGPT even more powerful?
OpenAI has a feature that allows developers to connect third-party plugins to ChatGPT. These plugins are add-ons ChatGPT Plus users can install to get new features and functions.
OpenAI has approved over 400 third-party plugins, and they’re adding more every day. This has opened up endless opportunities for marketers to streamline their processes and create quality marketing materials with less time and effort.
1. Bramework
Created for content marketers and SEO specialists, the Bramework plugin simplifies content creation by generating keyword ideas and making SEO recommendations for blog posts and web pages. It performs multiple functions, including:
- Keyword research: Bramework helps users identify relevant keywords with high search volume and low difficulty.
- Creating content briefs: The plugin can generate content briefs that outline the key points of your content, target audience, tone, and relevant keywords.
- SEO optimization: Bramework can make suggestions to help optimize content for search engines, including optimal keywords, meta tags, meta descriptions, and internal linking structure.
- Competitor analysis: Bramework provides insights into competitors’ content, including keyword usage, content structure, content quality, and SEO optimization.
BEST FOR: Conducting keyword research, creating content briefs, optimizing web pages for SEO, and performing analysis of competitors’ content
2. Zapier
The Zapier plugin connects to over 5,000 apps, including Slack, Google Sheets, and Gmail. Once the plugin is installed, marketers can use Zapier to perform a variety of tasks directly in ChatGPT, including:
- Creating automated workflows: With the right prompt, Zapier can create automated workflows that save time and improve efficiency. For example, a user could create a workflow that automatically sends a thank-you email to new leads who sign up for their email list.
- Send ChatGPT-generated Slack messages: Users can send messages generated by ChatGPT to their team members via Slack without opening another app.
- Write and send emails to prospects: Email and content marketers can use the Zapier plugin to write and send personalized emails to prospects. For example, they could ask the AI to send an appropriately-worded response based on the last email they received.
- Search Notion’s database: Marketers that use Notion for project management can use the Zapier plugin to search Notion’s database and update any entry automatically.
You will need to create a Zapier account to connect to ChatGPT, so be prepared to complete that step before using the plugin.
BEST FOR: Automating workflows and communications for marketing teams
3. Visla
Visla’s plugin lets users quickly generate high-quality videos with a single prompt. Users can do this by inputting a video idea and relevant details into ChatGPT and clicking “enter.” ChatGPT will then connect to Visla to create a short video with stock footage and AI narration. Once the video is complete, users can view it in Visla’s web browser and use the claim code to download or customize the script, voiceover, and background music.
This is especially useful for marketers who want to create short videos to share on social media, post on their company’s website, or share with team members. If you create blog content, you can also use Visla’s plugin to create explainer videos for blog posts or repurpose existing posts for video.
BEST FOR: Social media and content marketers who regularly create video content
4. Link Reader
Link reader is the perfect tool for marketers who need to create quick summaries of digital content or repurpose long articles. This plugin works by analyzing an article, document, or other online source and summarizing the content in an easily-digestible way.
For example, a user could type, “summarize the content of this article,” followed by a URL, and Link Reader would create a summary explaining what the article is about. This tool can also translate content and help you locate similar articles. If you regularly conduct research for marketing content or read articles related to industry news or professional development, this plugin is for you.
BEST FOR: Busy marketing professionals who need to quickly summarize long articles, shorten read times, or repurpose longer content
5. Show Me
The Show Me plugin is perfect for marketers who create graphs, charts, diagrams, or other visuals based on complex information. Show me can make flowcharts to improve project planning, technical diagrams that simplify complex data, and charts to use as inspiration for infographics and other visuals.
Once the plugin is enabled, you could type something like, “Create a diagram showing how a VPN works.” The AI would then create a diagram based on your instructions and give you the option to save or make further edits.
BEST FOR: Creating graphs, charts, diagrams, and other visuals for marketing materials and project planning
6. Questmate Forms
The Questmate Forms plugin is designed for busy professionals who want a more straightforward way to create forms, checklists, and other workflows. Marketers can use it to create user-friendly surveys, questionnaires, and other forms that collect user information to inform marketing decisions.
To use Questmate, simply enter your requirements into ChatGPT with the plugin enabled and click “enter.” It will then create a form that you can edit, download, or share with other team members.
BEST FOR: Marketers who collect information through checklists, surveys, and other forms
7. Image Editor
The Image Editor plugin can automatically perform various simple editing tasks, including cropping, resizing, blurring, and rotating images within ChatGPT. If you post images to your company’s website, blog, or social media pages, this plugin can drastically reduce the time it takes to edit your photos before posting.
To use Image Editor, create a prompt with clear instructions on the type of edit you want to make and add a link to your image. You can then click the new link to open the edited image in a new tab or right-click to save it.
BEST FOR: Marketers who need to crop or resize images for ads, social media posts, or web pages
8. Competitor PPC Ads
The Competitor PPC Ads plugin allows users to quickly identify and analyze a competitor’s PPC (pay-per-click ad history). It shows click-through rates, conversion rates, and other key metrics showing how an ad performs.
To use this plugin, simply input a competitor’s web address, and the plugin will generate its most recent and top-performing PPC ads. Marketers can leverage these insights to learn from competitors’ strategies and improve their own PPC ad campaigns.
BEST FOR: Gaining insights into competitors’ most recent and top-performing PPC ads.
9. WebPilot
The WebPilot plugin streamlines content research and makes complicated articles easier to understand. Content marketers can use WebPilot to automatically summarize and translate long articles, PDFs, and other web content with a simple prompt.
If you’re conducting research for a blog post or article, WebPilot can pull content from multiple websites and compile it to create a new, original article. This is also useful for repurposing longer pieces. For example, you could type, “Write me an article from this link,” followed by a URL, and the AI will create a well-structured article using information from the link you provided.
WebPilot can also answer questions about the contents of a URL or document. If the article you’re reading is long or complex, you can ask WebPilot to clarify specific sections or rewrite them so they’re easier to understand.
BEST FOR: Quickly analyzing, summarizing, and translating pdfs and web pages to streamline content creation
10. Speedy Marketing
Are you a content marketer for an e-commerce business? If so, the Speedy Marketing plugin can make your life much easier. This plugin uses AI to analyze your company’s website and create compelling blog content based on your products and brand ethos.
To start, all you need to do is activate the plugin and input your website’s URL. The AI will then analyze your web content to create search-engine-optimized blog posts and social media content that promote your products and are highly relevant to your brand.
BEST FOR: Creating blog content for e-commerce businesses
How To Add Plugins to ChatGPT
Now that you know which plugins are best for marketing, you’ll need to know how to add plugins to ChatGPT. First, create an account with OpenAI and subscribe to ChatGPT Plus. You’ll need to enter your payment information and pay a recurring monthly charge of 20 dollars to maintain your subscription.
Once you have access, follow these steps to start using plugins:
- Click on the three dots in the bottom left corner of the screen and open “settings.”
- Select the Beta features tab in the left sidebar and click the slider button next to “Plugins.”
- Exit settings and start a new chat.
- Ensure that the “GPT-4” button is selected at the top of the page.
- Click on “plugins” under the GPT-4 button to open the plugins store.
- Browse through the list of plugins and select the one you want to install.
- Click the green install button next to the plugin.
- Return to the chat and enter a prompt to start using the plugin.
Whether you’re a digital marketer planning an ad campaign or a content marketer looking for inspiration for your next blog or social post, there’s a ChatGPT plugin for you. Head to the OpenAI website and click “Sign up” in the top right corner to get started.
