The holiday shopping season is here, and with Black Friday just around the corner, businesses are gearing up to make the most of this crucial time of year. You’ve probably noticed how videos are everywhere these days—whether you’re scrolling through Instagram or watching YouTube, it’s hard to avoid. And there’s a reason for this: video is now one of the most powerful tools for capturing attention and driving sales, especially for your Black Friday discounts.
The power of video marketing in 2024
Video marketing has been growing for years, but in 2024, it’s more essential than ever. Right now, 91% of businesses use video as a marketing tool. This popularity isn’t just hype—video works because it’s versatile, engaging, and effective. Here are some quick numbers to show you just how big it is:
- People are watching more video content than ever. Today, viewers spend an average of 18 hours per week watching videos online, a number that keeps climbing each year.
- Video has one of the best returns on investment (ROI). Around 90% of marketers report positive ROI with video, making it a smart choice for getting the most out of your holiday marketing budget.
For the 2024 holiday shopping season, video can set you apart in a sea of promotions and help customers connect with your brand.
Benefits of using videos for holiday discounts
Discover the many advantages of using video to highlight your upcoming holiday and Black Friday discounts—explore them below!
Videos are visually appealing
Imagine scrolling through holiday promotions. Photos are nice, but videos stand out. With video, you can showcase your products in action—how they look, how they’re used, and why they’re awesome. This dynamic content grabs attention and sticks with viewers. Rather than simply reading about a discount, people see and feel the experience of the deal.
Videos make a strong emotional connection
When you tell a story through video, it’s easier to form an emotional connection. Think about the last ad that gave you those warm, fuzzy holiday feelings or made you laugh. Stories work because they make people feel something. This is even more crucial during the holiday season when people are already in a festive, sentimental mood. Creating this emotional response through video means your promotions become more memorable, and viewers are more likely to think of your brand when they start their shopping.
Viewers remember video better than text
Another key point: 95% of viewers retain a message from a video, compared to only 10% from text alone. Videos make it easier for customers to remember what you’re offering, which increases the chance they’ll act on your promotions.
Strategies for creating video campaigns for your holiday discounts
When you’re ready to dive into video, here are a few effective strategies for holiday discounts that can make a big impact.
Short-form videos
People love short-form content. These quick, punchy videos are perfect for catching attention without overwhelming viewers. They’re easy to share and work perfectly on platforms like TikTok, Instagram Reels, and YouTube Shorts. In fact, short-form videos provide the highest ROI of any video type, and 2024 is set to see more investment in this format.
Consider a 10- to 15-second video showcasing your top products with a special Black Friday discount. Keep it fast, fun, and straightforward, with clear messaging on the deal and how to get it.
Live streaming events
Live video can be incredibly engaging, allowing you to interact with viewers in real time. Try hosting a live product demo or a “sneak peek” event where you show off exclusive Black Friday deals. This gives viewers a sense of immediacy and urgency. Answer questions, show products up close, and even do a countdown to unlock a special promotion. Going live is a great way to create excitement around your deals and connect directly with your audience.
User-generated content
User-generated content (UGC) can be a powerful asset for video marketing. Invite your customers to share their own videos using your products, especially if they’ve purchased them through previous holiday discounts. Share these videos on your channels (with permission!) to add authenticity and foster a sense of community. Seeing real people enjoy your products creates trust and can make others more likely to buy.
Tips for optimizing your videos for maximum impact
Creating great video content is just one part of the equation. You also need to ensure that it’s optimized for the best reach and engagement.
Make your videos mobile-friendly
Most people watch videos on their phones, with more than 75% of videos being consumed on mobile devices. Make sure your videos are formatted to look great on smaller screens—use vertical or square formats and avoid cluttered visuals. Aim to grab attention within the first three seconds, as viewers on mobile scroll quickly and won’t stick around for slow intros.
Include clear calls-to-action (CTAs)
If you want people to take action, you have to ask. Include a strong CTA that directs viewers on their next step. Whether it’s “Click to Buy Now,” “Visit Our Site,” or “Swipe Up for Your Discount,” clear CTAs help turn viewers into customers. Keep it simple and easy to follow, and don’t hesitate to repeat the CTA at the end of your video.
Use social media to your advantage
Social platforms are where your audience already spends time, so meeting them there is a great strategy. Experiment with different platforms like Instagram, TikTok, and YouTube Shorts to reach a broad and diverse audience. Each platform has its own strengths—TikTok is great for fun, informal content, while Instagram might work best for more polished, branded videos. Make sure you’re up-to-date on social media trends, too.
Use Visla to make your videos
Visla is an AI platform designed to streamline and scale video production, making it faster, easier, and more collaborative for teams without requiring expert editing skills. It provides a comprehensive suite of AI-powered tools for recording, creating, editing, and collaborating on various types of videos. Visla empowers teams to produce videos efficiently.
FAQ
How can video marketing enhance my Black Friday sales in 2024?
Video marketing can significantly boost your Black Friday sales by capturing attention and effectively conveying your promotional messages. In 2024, consumers are engaging with video content more than ever, with an average of 18 hours per week spent watching videos online.
By showcasing your holiday discounts through engaging videos, you can create a memorable experience that encourages viewers to take advantage of your offers.
What types of videos are most effective for promoting holiday discounts?
Short-form videos, live streaming events, and user-generated content are particularly effective for promoting holiday discounts. Short-form videos deliver concise and impactful messages, making them ideal for platforms like TikTok and Instagram Reels. Live streaming allows real-time interaction with your audience, fostering a sense of urgency and exclusivity. Encouraging customers to share their own videos using your products adds authenticity and builds trust among potential buyers.