Let’s be real. We’re all juggling a million tools, trying to hit quota, book meetings, and close deals faster. Sales today is fast, competitive, and digital. And if you’re still sending the same old cold emails or templated follow-ups, you’re already a step behind.
Video isn’t just another tactic. It’s becoming the medium of choice for high-performing sales teams. So let’s cut to it: Is video actually good for sales? And if so, how should you use it?
The numbers say yes: video drives sale success
Buyers are changing. They don’t want long calls or bulky decks. They want quick, clear info. They want to feel like you get them. And that’s where video comes in.
According to Vidyard, video emails get 19% higher open rates and 65% higher click-through rates compared to plain text emails. That’s not a slight bump. That’s a different ballgame.
B2B buying behavior study shows that more than 75% of buyers prefer a rep-free experience. But that doesn’t mean they don’t want to learn about your solution. They just want it on their terms: when and how it works for them. Video gives them that option.
And if you’re selling to millennials or Gen Z (aka, most buyers now), this is how they prefer to consume information. According to Wyzowl, 83% of people say they want to see more video from brands in 2025.
If you’re in outbound, video boosts reply rates. If you’re in mid-funnel, video accelerates education and intent. And if you’re working a big deal, personalized video is a killer way to stand out from every other vendor in their inbox.
What kind of videos work for sales?
Not all videos are created equal. Here are the formats that work best in a sales cycle:
1. Video Prospecting
This is the classic 45-second “Hey [First Name], just wanted to show you…” intro. It’s fast. It’s personal. It works. Keep it focused on why you’re reaching out and what’s in it for them.
2. Demo Recaps
After a discovery or demo, record a quick recap. Reaffirm key pain points, highlight what they liked, and set next steps. It’s clear, helpful, and shareable internally.
3. Proposal Walkthroughs
Instead of sending over a PDF and hoping they read it, walk them through it on video. This lets you control the narrative and address common concerns.
4. Onboarding and Handoff Videos
Passing a client to success or implementation? Make it seamless with a warm handoff video. It shows the client you care and keeps your CS team in the loop.
5. Content as a Service
Have a killer case study or ROI breakdown? Turn it into a quick, engaging video your champions can share internally.
Don’t have a video team? No problem
Let’s face it, most of us aren’t video editors. That’s why tools like Visla are so clutch. It’s built for people who don’t have time for learning curves or editing headaches.
With Visla, you don’t need a full team, expensive gear, or post-production skills. Just click record and go. The AI handles the polish for you.
Here’s what Visla brings to the table:
- Record videos directly from our app with a built-in teleprompter, multi-cam options, and add media.
- Edit like a doc with text-based tools that let you cut sections just by deleting words.
- Get AI help to clean up filler words, create summaries, remove silences, and more.
- Manage branded clips with a Private Stock library, so every video feels like your company, not generic stock content.
- Collaborate in Workspaces so your whole team can comment, review, and improve content together.
Try this workflow yourself in Visla
Here’s how you can go from “I should make a video” to “Wow, that looks great” in just a few steps:
- Download Visla
Download and open the app. - Click “Video Recording”
Record a quick, personal message for your prospect or client. Add visuals, slides, or just talk to the camera. - Open the Web Platform
Head to the Visla site and click “Create Video.” - Import Your Footage
Add your screen recordings or previous clips. Then prompt Visla’s AI to help build your story. - Choose “Advanced Video Editing”
This gives you full control over layout, scene structure, and content flow. - Edit Like a Doc
You can delete parts of your video right in the transcript. Want to cut the awkward pause at the end? Just delete it. Or have the AI do it for you. - Generate Your Video
Visla will stitch it together into a full, polished draft. - Use the Scene-Based Editor
Final touches time. Add titles, captions, the Ken Burns effect, or branded visuals. Each scene is easy to update or rearrange.
This whole process takes minutes, not hours. And the result? A professional video that lands better than another bullet-pointed email.
Why This Matters Right Now
You don’t need to overhaul your whole process. Just replace one email or one follow-up per week with a video. That’s it.
You’ll be surprised by how often people reply with, “Loved your video,” or, “Thanks for taking the time.” That little human touch adds trust. And trust drives deals.
A personalized video is your chance to break pattern. It’s what makes you memorable! And in sales, being memorable is everything.