There was a time when professional-grade video was confined to television studios, movie sets, and high-budget ad agencies. That time is over. A massive transformation is underway as enterprises across every sector embrace high-quality video as a primary mode of communication, training, marketing, and engagement. This is the era of enterprise video
89% of businesses now produce video content in-house.
A new report, Lights, Camera, Enterprise! by Futuresource Consulting and Platform Communications, lays it all out. According to the report, 89% of businesses now produce video content in-house. That stat alone should catch your attention. Even more stunning? Sales of broadcast-grade cameras to non-media enterprises tripled between 2019 and 2023. Meanwhile, shipments of large-sensor camcorders rose 487%.
The enterprise video boom isn’t a trend. It’s a structural shift.
What’s Fueling the Enterprise Video Boom?
The Gen Z Effect
Today’s workforce includes a growing cohort of Gen Z professionals: digital natives who are fluent in video. Over 60% of professionals aged 22 to 26 create video content for online use. For them, creating a video is as natural as sending an email. This generational shift is pushing organizations to evolve their communication and marketing strategies.
Gen Z professionals are reshaping workplace communication with video.
The Remote and Hybrid Work Revolution
Remote work didn’t just change where we work. It changed how we communicate. Video became the most powerful, scalable way to inform, connect, and engage distributed teams. From onboarding to executive messaging, asynchronous video is now an operational necessity.
Falling Barriers to Entry
The equipment is cheaper. The software is smarter. The workflows are simpler. Companies no longer need a production team or a studio to create broadcast-quality content. This democratization of tools has unlocked video for marketing teams, sales departments, HR professionals, and educators.
Why Enterprise Video Is a Strategic Imperative
Video isn’t optional anymore. It’s mission-critical.
Video isn’t a nice-to-have. It’s a must-have. And its applications span nearly every function in an organization:
- Marketing & Sales: Product demos, social media campaigns, and customer testimonials
- Internal Communications: Executive updates, town halls, and performance reviews
- Training & Development: Onboarding, SOPs, and continuous learning
- Customer Support: How-to guides, explainer videos, and visual troubleshooting
Video enables speed, scale, and clarity in ways that text and static images can’t match. With video, you can communicate nuance, emotion, and context—all critical for enterprise storytelling.
A Revenue Opportunity for Tech Vendors
This demand surge is also a wake-up call for hardware and software vendors. According to the report, the convergence of professional broadcast and enterprise video is happening at a rapid clip. Businesses across finance, education, retail, healthcare, and even religious organizations are operating in-house video studios.
Broadcast and enterprise video are converging fast and vendors need to keep up.
Vendors must pivot their strategies to speak the language of business outcomes, not just tech specs. This means:
- Showing how your product improves productivity or collaboration
- Providing role-specific messaging for C-suite, IT, and creative teams
- Equipping partners with narrative-driven marketing content
- Backing claims with data and case studies
How Visla Supports Enterprise Video Goals
Visla brings recording, creation, editing, and collaboration together in one place.
Visla is purpose-built to meet the evolving needs of the enterprise video boom. It’s not just another editing tool. It’s an all-in-one video platform that helps businesses ideate, record, create, collaborate, and share professional video content with ease.
1. AI-Powered Video Creation and Editing
Visla’s AI Video Generator transforms scripts, blogs, audio, and images into full videos. Its AI Video Editor handles the busywork: trimming awkward pauses, recommending b-roll, generating subtitles, and summarizing clips. You stay focused on creative direction.
2. Scene-Based Editing for Precision
Our Scene Based Video Editor lets users rearrange and refine one scene at a time. It’s perfect for training content, product explainers, and case studies. You control the narrative with intuitive tools built for efficiency.
3. Collaborative Workspaces and Teamspaces
Visla’s collaboration tools are designed for scale. Teams can share footage, comment on timelines, approve edits, and maintain brand consistency across departments. Workspaces and Teamspaces provide structure and flexibility for large organizations.
Collaborate in real-time or asynchronously, so Visla fits the way your team works.
4. Flexible Video Recording Options
Whether you’re recording yourself, your screen, or both, Visla makes it seamless. Use features like multi-segment recording, teleprompter support, and mobile cam connectivity to capture professional content in any environment.
5. Affordable Plans for Any Size Business
From solo creators to enterprise-grade teams, Visla offers pricing tiers that scale with your needs. Premium features include custom branding, SSO, and high-res exports, all without breaking the budget.
Final Thoughts: Don’t Get Left Behind
The language of business is now video.
Video is now the primary language of business. The enterprise video boom is creating new expectations for speed, clarity, and production value. Companies that fail to adapt will struggle to connect with both employees and customers.
Visla is your partner in this transformation. Whether you’re producing five videos a week or five hundred, Visla equips you with the tools to create at scale without sacrificing quality.
FAQ
Corporate videos help businesses communicate clearly and effectively with internal teams, clients, and customers. They are used for marketing, training, onboarding, and brand storytelling. A strong corporate video builds trust, boosts engagement, and enhances your company’s professional image. These videos are essential tools in a digital-first business environment.
The ideal length of a corporate video depends on its purpose, but most range from 60 to 120 seconds. Shorter videos (under 2 minutes) perform better for marketing and social media. Training or internal videos may go longer, up to 5–10 minutes. Keep content focused to maintain viewer engagement.
A good corporate video starts with a clear objective and a compelling script. Use high-quality visuals, sound, and editing to deliver a polished final product. Include a strong call-to-action and maintain brand consistency throughout. Platforms like Visla make professional video creation easy with AI-powered tools and templates.
To make a business video, start with your message and audience in mind. Record using tools like Visla that offer screen recording, AI editing, and collaborative features. Keep your visuals on-brand and your message concise. Share it across platforms where your target audience is active.
Professional video production can range from a few hundred to several thousand dollars, depending on complexity. Powerful tools like Visla drastically reduce costs by offering premium features such as AI editing, stock footage, and branding options. This makes high-quality video accessible to businesses of all sizes.