Originally published November 7, 2024. Last updated for the 2025 holiday season.
Every holiday season, marketers scramble to launch more personalized, on-brand campaigns in less time. The six AI tools in this guide help you plan, create, and optimize your holiday marketing for 2025 and beyond.
Holiday sales continue to be key to many businesses. According to Adobe Analytics, U.S. online holiday spending reached $241.4 billion in 2024, an 8.7% increase compared to the previous year.
Quick answer: Best AI tools for holiday marketing campaigns in 2025
The best AI tools for holiday marketing campaigns are:
- Visla – AI-powered video creation and repurposing.
- ChatGPT – holiday copy, ideas, and customer messaging.
- Veo 3.1 – advanced AI text-to-video generator from Google.
- ActiveCampaign – AI-assisted email and lifecycle automation.
- Brevo – AI-enabled marketing platforms, especailly for email.
- Later – AI-powered Instagram and social scheduling plus hashtag optimization.
Visla
What it is
Visla is an AI-powered all-in-one video production platform built for business teams. It can turn almost anything – ideas, scripts, blogs, existing audio, image, or footage, PDF/PPTs, and more into a polished video. Not only that, but it has powerful built in recording and screen recording tools, powerful text and scene-based editing tools, and easy-to-use collaboration features.
Best holiday use cases
- Creating short promo videos for Black Friday, Cyber Monday, and end-of-year sales.
- Turning long-form demos or webinars into quick, social-ready holiday clips.
- Producing gift-guide and “top picks” videos that show products in context.
- Recording and polishing customer stories or testimonial videos for the season.
- Localizing key videos with subtitles, AI voiceovers, and branded graphics for different regions.
Who it’s best for
- Small and mid-sized teams that need to ship a lot of video without a big in-house edit team.
- B2B and B2C marketers who want story-driven videos, not just standalone AI clips.
- L&D and internal comms teams that need polished internal holiday updates or all-hands content.
- Agencies that want a collaborative, cloud-based tool for building holiday campaign videos with clients.
ChatGPT
What it is
ChatGPT is a large language model from OpenAI that acts like a creative and analytical copilot for marketers. It can brainstorm campaign ideas, draft emails and landing-page copy, generate social captions, and summarize research so you can plan and execute holiday campaigns faster.
Best holiday use cases
- Brainstorming holiday campaign concepts, taglines, and content themes across channels.
- Drafting and refining email sequences for Black Friday, Cyber Monday, and December promotions.
- Generating social captions, ad variations, and A/B test ideas tailored to different audience segments.
- Summarizing customer feedback and reviews to find angles for seasonal messaging.
- Creating internal docs like creative briefs, campaign calendars, and performance summaries.
Who it’s best for
- Agencies that want a first-draft engine for ideas, copy, and reporting that humans can then refine.
- Marketing teams of any size that need to move quickly without sacrificing quality.
- Solo founders and small businesses that don’t have a dedicated copywriter.
Veo 3.1
What it is
Veo 3.1 is Google DeepMind’s latest text- and image-to-video model, built to generate short, cinematic clips with native audio and high visual fidelity. It handles a wide range of styles, from product-focused footage to atmospheric scenes, and gives you fine control over motion, camera movement, and look.
Inside Visla, Veo 3.1 is integrated directly into the Generate AI Video flow, so you can brief, generate, and edit in one place. You type a prompt, create Veo 3.1 clips, then drop those shots straight into your Visla projects alongside other footage, subtitles, and brand elements.
Best holiday use cases
- Generating on-brand hero shots for holiday campaigns when you don’t have fresh footage.
- Creating festive background visuals (cozy interiors, winter cityscapes, stylized product shots) to mix with live-action content in Visla.
- Producing short, scroll-stopping clips for paid social ads and Stories/Reels/TikTok.
- Designing cinematic intros, outros, and transitions for your holiday promos or gift guides.
Who it’s best for
- Creative teams comfortable directing via prompts and iterating on visuals quickly.
- Brands and teams that want eye-catching video visuals without booking full productions.
- Marketers already working in Visla who want to layer high-end AI video on top of their existing projects.
ActiveCampaign
What it is
ActiveCampaign is a marketing automation and CRM platform that uses AI to personalize messaging and optimize campaigns across the full customer lifecycle. Its AI agents and content tools help you generate email copy, choose better subject lines, and send campaigns at the right time for each subscriber, all while orchestrating multi-step automation workflows.
Best holiday use cases
- Building automated holiday journeys (welcome offers, countdown sequences, post-purchase upsells).
- Personalizing promotions based on behavior, purchase history, and browsing data.
- Triggering abandoned-cart, browse-abandon, and back-in-stock flows during peak shopping weeks.
- Segmenting VIP customers for early access, higher discounts, or limited-edition drops.
- Testing AI-generated subject lines and content blocks to squeeze more revenue from each send.
Who it’s best for
- More advanced marketers who are comfortable with visual workflow builders and multi-channel journeys.
- E-commerce and subscription brands that rely heavily on email and lifecycle marketing.
- Teams with sizable lists who want deep automation and segmentation, not just one-off blasts.
Brevo
What it is
Brevo is an all-in-one marketing and CRM platform that combines email, SMS, WhatsApp, automation workflows, and a built-in CRM in a single system. It includes an AI assistant (Aura) that can write and optimize campaign content, segment audiences, and fine-tune send times, acting like a mini marketing team that runs in the background.
Best holiday use cases
- Coordinated holiday campaigns across email, SMS, and WhatsApp (e.g., teaser → launch → last-chance reminders).
- Flash-sale alerts, restock notices, and shipping updates that keep customers in the loop during peak season.
- Personalized gift recommendations and cross-sell campaigns using CRM data and engagement history.
- Automating win-back campaigns in January to re-engage shoppers who only bought during the holidays.
Who it’s best for
- Teams that want AI help with copy and optimization but still value a straightforward, approachable UI.
- Small to mid-sized businesses that want one platform instead of stitching together separate email, SMS, and CRM tools.
- E-commerce, retail, and local businesses that depend on timely, high-volume seasonal messaging.
Later
What it is
Later is a visual-first social media management and scheduling platform. It lets you plan, create, and schedule posts across major social networks from one drag-and-drop calendar, with tools for analytics, best-time-to-post suggestions, and Link in Bio pages that turn social traffic into clicks and sales.
Best holiday use cases
- Planning your entire holiday social content calendar in advance, across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and more.
- Scheduling grid posts, carousels, Stories, and Reels around key dates like Black Friday, Cyber Monday, and shipping cutoffs.
- Using analytics and best-time recommendations to make the most of limited organic reach during noisy holiday weeks.
- Driving traffic from social to holiday landing pages or gift guides via Link in Bio.
Who it’s best for
- Agencies and freelancers managing several client calendars and needing an at-a-glance view of all their scheduled holiday content.
- Creators, small brands, and ecommerce shops that rely heavily on Instagram, TikTok, and other visual platforms for holiday revenue.
- Social media managers and small teams who want a clean, visual way to coordinate posts across multiple accounts.
Holiday marketing campaigns: the best practices
Maximizing the impact of your holiday marketing campaigns is crucial. Employing the right strategies and tools, especially AI marketing tools, can elevate your efforts to new heights.
Understand your audience
Deeply understanding your audience is the first step. Leverage AI tools to analyze customer data and identify preferences, buying patterns, and behavior. This insight helps tailor your holiday campaigns to resonate with your target market.
Personalization is key
Utilizing AI for personalization can significantly boost engagement. AI marketing tools enable you to create customized content, product recommendations, and targeted emails that speak directly to individual customer needs and interests, making your holiday messages more effective.
Leverage social media
Social media is a powerful platform for holiday campaigns. AI tools can optimize your social media strategy, from scheduling posts at the best times to analyzing engagement trends. They can also generate creative content ideas that align with holiday themes.
Analyze and adapt
Continuous analysis and adaptation are essential. AI tools offer real-time analytics, allowing you to monitor campaign performance and make adjustments as needed. This agile approach ensures your holiday marketing stays relevant and effective throughout the season.
Integrate across channels
A multichannel approach is vital. Ensure your AI marketing tools are capable of integrating across various channels: email, social media, web, etc. This integration provides a cohesive and seamless customer experience, crucial for successful holiday campaigns.
By implementing these best practices with the support of AI marketing tools, your holiday campaigns are poised to capture attention and drive results.
FAQ
AI tools improve holiday marketing campaigns by helping you plan, create, and optimize large volumes of content across video, email, and social channels. They speed up tasks like writing copy, drafting campaign ideas, and generating holiday visuals so your team can focus on strategy and creative direction. Platforms like Visla, ChatGPT, Veo 3.1, Brevo, ActiveCampaign, and Later can also personalize messages and timing based on audience behavior. Used together with a clear brief and human review, AI tools help you launch more targeted, high-converting campaigns throughout the entire holiday season.
The best AI tools for holiday email and lifecycle marketing combine smart automation with content generation and personalization. Platforms like Brevo and ActiveCampaign can help you build automated journeys, segment your audience, and optimize send times for seasonal offers. When you pair these tools with ChatGPT or Visla for creative ideation and video content, you get a full stack for nurturing customers from discovery to repeat purchases.
Small businesses should start by using AI to get more value from the content and channels they already have. Visla can help turn existing product demos, webinars, and social clips into holiday-ready videos, while ChatGPT can draft emails, landing pages, and social posts in your brand voice. An affordable email platform like Brevo or ActiveCampaign can then automate core flows such as holiday welcome series, gift-guide campaigns, and cart recovery. By focusing on a few high-impact workflows and iterating based on results, small teams can compete with larger brands without overspending.
To measure the success of AI-powered holiday campaigns, track both traditional performance metrics and the unique lifts AI delivers. Start by comparing open rates, click-through rates, conversions, and revenue from AI-assisted campaigns against last year’s non-AI holiday campaigns. Then evaluate AI-specific gains such as faster production cycles, more variants tested, and higher engagement on personalized messages. Over time, these data points show whether your AI tools are increasing ROI, improving customer experience, and justifying their ongoing cost.
Keeping AI-generated content on-brand starts with giving every tool a clear style guide, reference examples, and detailed prompts that reflect your voice and values. Always review and edit AI outputs for tone, factual accuracy, and compliance before publishing, especially during high-traffic periods like Black Friday and Cyber Monday. Many platforms, including Brevo and ActiveCampaign, let you set brand rules, approval workflows, and testing controls to reduce risk. Treat AI as a creative assistant rather than an autopilot so your marketing stays consistent, trustworthy, and aligned with your brand.