Change is the only constant in tech. This week, Vimeo, one of the most recognizable names in online video, announced it is being acquired by Bending Spoons. The deal caught the attention of many business leaders, creators, and professionals who rely on Vimeo’s tools every day. If you’re wondering what this means, both for Vimeo and for the future of video technology, let’s break it down in plain English.

What’s going on with Vimeo being acquired?

Vimeo agreed to sell itself to Bending Spoons, a Milan-based tech company that specializes in acquiring and operating popular digital services. The deal, announced on September 10, 2025, is valued at about $1.38 billion. Vimeo shareholders will receive $7.85 per share in cash once the acquisition closes, which is expected before the end of the year. After the deal, Vimeo will no longer be publicly traded. Instead, it will become a private company under Bending Spoons’ ownership.

The Vimeo/Bending Spoons deal, explained

Vimeo’s board of directors unanimously approved the sale. The offered price represents about a 63 percent premium over the stock’s price before the announcement. It is also about 91 percent higher than Vimeo’s average stock price over the past 60 days. For shareholders, that’s a significant payday. For Vimeo as a company, it could mean the freedom to continue building without the short-term pressures of quarterly earnings.

The acquisition still needs to clear certain hurdles before it’s official. Shareholders have to approve it, and regulators in the U.S. and abroad need to sign off. If everything goes smoothly, the deal will close in the fourth quarter of 2025. At that point, Vimeo will be fully absorbed into the Bending Spoons ecosystem.

Here’s the key information at a glance:

Why did Vimeo agree to this deal?

Running a public company can be tough, especially in a competitive space like video technology. Vimeo’s leadership decided that going private was the best way to secure long-term stability and resources. By joining forces with Bending Spoons, Vimeo gains access to deeper financial backing and a broader ecosystem of digital tools. This should allow Vimeo to focus on product development and serving customers rather than worrying about quarterly investor expectations.

What is Bending Spoons?

If you’re not familiar with Bending Spoons, think of them as a modern operator of popular digital products. Founded in 2013 and based in Milan, the company has a portfolio that includes apps and platforms like Evernote, Remini (an AI photo enhancer), WeTransfer, Meetup, StreamYard, and Brightcove. Collectively, their products serve around 300 million monthly users. Bending Spoons is not a traditional private equity firm looking to buy and flip companies. Instead, they run and grow these products for the long haul.

What is Vimeo?

Vimeo started in 2004 as part of CollegeHumor’s parent company. The name came from blending “video” and “me,” reflecting its focus on personal video sharing. In its early days, Vimeo became the go-to platform for high-quality video, especially for creators who wanted something more polished than YouTube.

Over the years, Vimeo pioneered several important milestones. In 2007, it was one of the first platforms to support HD video. Later, it rolled out 4K streaming, HDR, and even 8K support. Vimeo also leaned into professional features like customizable players and ad-free hosting, which made it especially popular with filmmakers, marketers, and enterprises.

In 2016, Vimeo acquired VHX to support over-the-top (OTT) subscription services. A year later, it bought Livestream and launched Vimeo Live, giving businesses new ways to connect with audiences in real time. In 2019, it added Magisto, an AI video editor. By 2021, Vimeo had spun off from its parent company, IAC and became an independent public company.

Today, Vimeo is more than a hosting site. It offers a wide suite of tools:

• Video hosting and playback: Ad-free player with high-quality streaming up to 8K.
• Video creation tools: Screen and webcam recording, AI-assisted scriptwriting, teleprompters, and text-based editing.
• Live streaming and webinars: Tools for enterprise-level live video and interactive webinars.
• Collaboration features: Review pages with time-coded comments, approval workflows, and client-friendly presentation modes.
• Privacy and security: Options like password protection, domain-level embedding restrictions, and team-level role controls.
• Analytics: Engagement metrics for both live and on-demand videos.
• Monetization: OTT solutions that let creators and businesses launch subscription or pay-per-view streaming services.

For many professionals, Vimeo has been the quiet but powerful alternative to YouTube, designed for business needs rather than mass entertainment. That niche has allowed Vimeo to thrive even in a crowded video market.

What has happened with Bending Spoons’ past acquisitions?

Bending Spoons often starts by reshaping teams and moving more work to Europe. The company then revisits pricing and plans. After that, it ships a wave of product updates and reliability fixes. Users feel both the pain of change and the gain of faster improvements.

Evernote cut its free plan to 50 notes and one notebook and raised paid prices. Meetup announced team changes and a shift of operations to Europe, as well as a dramatic subscription price increase. StreamYard rolled out new plans, and many customers saw higher prices. WeTransfer saw large staff cuts after the deal closed.

What this likely means for Vimeo

Expect Bending Spoons to fold Vimeo’s operations into its European hub. Also expect plan updates and new pricing that favor power users and teams. The product should ship faster, with more AI features and better reliability. Some customers will cheer the pace, while others will push back on price.

What smart customers can do now

Audit your current use and note your must-havemust have features. Export your critical assets and confirm your backups. Model a ten to twenty percent price increase in your budget. Keep an eye on roadmap updates and be ready to test new tools as they arrive.

Visla vs. Vimeo – Which Should You Choose?

Video is more central to business than ever before, but the tools you use make a huge difference in how easy or hard the process feels. Visla and Vimeo both give you ways to work with video, but they come at it from very different angles. Visla positions itself as an all-in-one, start-to-finish video production platform. It takes you from recording to creation to editing to collaboration to sharing. Vimeo started life as a video- sharing site, later layering on features like live streaming, creation tools, and more recently, AI-powered options. Which one makes more sense for you? Let’s walk through the key differences.

Video hosting

Vimeo built its brand on video hosting and playback, and it shows. The platform has one of the most polished, customizable players on the market, plus detailed privacy settings and analytics. If your main need is to share and distribute video widely, Vimeo clearly has the edge here. Visla does let you share and embed videos, or download them to post on Vimeo or YouTube, but hosting is not its main focus. Vimeo wins this category because it is dedicated to making your video playback smooth and professional.

Visla’s strength lies in giving you full control of the video you create before you ever hit publish. You can download your finished project in high quality, then post it wherever you want. The business model encourages portability, so you are not locked into a single platform. That flexibility can matter if you like Vimeo’s reach but want Visla’s creative power.

Video and screen recording

Recording tools may sound simple, but the differences matter when you’re making professional content. Vimeo offers screen and webcam recording, but it comes with a few quirks (most notably, it doesn’t work on Firefox). Visla’s recording features, on the other hand, pack a lot more power. You get a built-in teleprompter, support for using your phone as a second camera, and annotation tools to highlight screen details. 

Visla also offers a unique tool called Screen Step Recording. When you record your screen, Visla automatically tracks every click, scroll, and keystroke, then turns that into a step-by-step tutorial video. That means you can create how-to guides almost instantly. For training or onboarding, this is a game-changer. Vimeo simply doesn’t have anything comparable.

Video creation

When it comes to actually making videos, the gap between the two platforms grows even wider. Vimeo locks most of its AI features behind paid tiers, so you can’t test them without pulling out your credit card. Visla lets you experiment on its free plan, using credits to try out features before you upgrade. This matters if you want to understand how the tools fit into your workflow before committing.

Visla also offers far more ways to start a video. You can begin with an idea prompt, a URL, a script, images, audio, or even a PDF or PowerPoint file. The AI handles stock footage selection, background music, and even scriptwriting. It also generates natural-sounding voiceovers automatically. Vimeo has an AI script generator, but Visla goes much further. Features like Private Stock, where you upload your own footage and let AI tag and use it across projects, and AI Footage Recommendations, which picks the best stock footage for each scene, save hours of manual work. Add in AI Avatars and AI Voice Cloning, and you start to see how comprehensive Visla is. 

Video editing

Vimeo’s editor is fine. You can drag and drop clips, add text and graphics, work with audio, and use templates or a brand kit. For many users, that will be enough. Visla matches all of those basics, but its editor is built around a scene-based editor that makes rearranging, trimming, and enhancing faster and easier. Visla also adds more advanced options. The AI Video Editor can cut filler words, summarize long footage, and even let you edit your video by editing the transcript text. 

Collaboration

Both platforms understand that video is a team sport. Vimeo offers strong review tools, letting teammates or clients leave time-coded comments and approve edits. Visla does this too, with Workspaces and Teamspaces that organize projects at the company, department, or client level. You can share assets, comment in real time, and keep branding consistent across teams.

Where Visla edges ahead is with Private Stock sharing. Your team’s footage can be uploaded, tagged by AI, and then pulled into projects automatically. This makes collaboration smoother because every team member has access to the same creative library. Vimeo doesn’t have that same level of integrated asset management.

Other factors

Vimeo deserves credit for design and polish. Its interface looks great and, feels professional, and its analytics suite is powerful. If you care about how your hosted video performs with audiences, Vimeo gives you the data to make smarter decisions. Visla focuses more on creation than analytics, so it doesn’t compete directly in this area.

Visla does, however, have some enterprise-grade features Vimeo doesn’t emphasize. The Visla API lets developers integrate AI video creation directly into their own apps. Pricing is also competitive, with Pro and Business plans starting at $9 and $39 per month, respectively, compared to Vimeo’s higher tiers.

Which should you choose?

If your top priority is sharing video widely and tracking how it performs, Vimeo is still the leader. It has built its reputation on hosting and playback, and that remains its strength. But if your goal is to create video content easily, quickly, and with AI support at every step, Visla is the clear choice. It bundles recording, editing, AI-driven creation, and collaboration into a single workflow. That saves time and opens up possibilities Vimeo doesn’t match.

The truth is you may not have to choose. Many businesses could use Visla to create content, then upload finished videos to Vimeo for hosting and analytics. But if you need to pick one, ask yourself: do you want the best hosting platform, or the most complete creation platform?

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