Feature Friday: How To Make a Holiday Marketing Video

Reading Time: 3 min

By Mark Horiuchi

As the holiday season unfolds, it’s the ideal time for your brand to shine. Explore the vibrant world of holiday marketing and why it’s an essential strategy for your business. With Visla’s AI video generator, creating engaging, holiday-themed videos becomes an effortless and enjoyable task. Uncover the secrets to crafting videos that resonate with the holiday spirit, perfectly aligning with your brand’s message.

Why You Should Focus on Video Marketing This Holiday Season

As the festive season rolls in, the air buzzes with excitement, making it the perfect time to launch captivating holiday marketing campaigns. This period, marked by heightened consumer engagement, opens up unique opportunities for brands to connect with their audience in meaningful ways. Video marketing, in particular, is an effective medium to capture this seasonal spirit.

During the holidays, consumers are not just more open to new ideas and products; they’re actively seeking inspiration and connections. This is where holiday-themed videos can play a crucial role. They provide a visually engaging way to showcase your products or services, tell your brand’s story, and resonate with the holiday cheer. 

These videos can vary from heartwarming stories that reflect the spirit of the season to fun, thematic showcases of your products. The key is to create content that aligns with the holiday mood, encouraging viewers to associate your brand with the joy and warmth of the season.

How To Create a Holiday Marketing Video With Visla

Crafting a holiday marketing video might seem daunting, but with the right tools and approach, it can be a smooth and enjoyable process. Visla’s AI video generator simplifies this task, allowing anyone to create professional-quality holiday videos with ease.

Start With an Idea or Your Script

The first step is to crystalize your concept. Whether it’s showcasing diverse holiday celebrations or promoting special seasonal offers, having a clear idea helps in shaping your video. If you already have a script, that’s great! Visla lets you input your script directly, setting the foundation for your video.

Visla Generates Your Video

With your idea or script ready, Visla takes over the heavy lifting. The AI video generator transforms your concept or text into a compelling video, complete with relevant footage, a professional-sounding voice-over, and background music. This AI-assisted process ensures that your video not only captures the essence of your idea but does so with a polished, professional finish.

Edit Your Video Like a Pro

Once Visla generates your initial video, it’s time to fine-tune. Editing is a breeze with Visla’s intuitive tools. You can adjust the footage, tweak the narrative, change the music, or add text overlays. This stage is crucial for aligning the video with your brand identity and ensuring it resonates with your target audience.

Get Feedback

Collaboration is key to success. Share your video project with team members for feedback. Visla’s platform supports project sharing, enabling your team to review and provide input seamlessly. This collaborative approach can bring new perspectives and ideas, enhancing the overall quality of your video.

Export and Share Your Video

Once your video is polished and ready, export it with a simple click. Visla makes it easy to download your video for sharing across various platforms, be it social media or email campaigns. This final step is where your creative efforts come to fruition, as you share your holiday marketing video with the world, engaging and captivating your audience.

a headshot of Mark Horiuchi
Mark Horiuchi
Content Web Specialist at Visla

Mark is a Content Writing Specialist for Visla. In a past life, they’ve worked as a content analyst and product expert for an in-house video content marketing team and a freelance blog writer for a wide range of clients.