How long should a product launch video be?

Most effective launch promos are under 60 seconds—long enough to tell your story but short enough to hold attention. You can always create longer explainers or demo videos later with the launch promo video creator.

Can I add voiceovers without hiring talent?

Yes. Use Visla’s AI voiceover tools to clone your own voice or pick from dozens of voices so your launch promo sounds on brand.

What if I don’t have product footage yet?

No problem. Visla can recommend relevant visuals from stock libraries or your existing assets. You can swap in your own footage later or build a complete teaser without filming.

Can I brand every version of the video?

Absolutely. Apply your logo, subtitle style, colors, and fonts across all versions so your brand stays consistent on every platform.

How many versions can I export for different channels?

As many as you need. Quickly resize for vertical (Reels), horizontal (YouTube or PDPs), and square (email or LinkedIn) with auto aspect ratios in the launch promo video creator.

How can I create launch promo videos for new product campaigns?

For e-commerce businesses, Visla helps you quickly launch polished promo videos with AI tools that record, build, and brand your content.

Launch promo video creator showcasing new product campaign with AI tools in Visla

How video could power your next product launch campaign

Launch videos build buzz fast. Whether you're revealing a skincare breakthrough or a smart home gadget, video grabs attention and converts better than static images. Visla makes it easy for anyone to create studio-level launch promos without extra help. Just record, prompt our AI, polish with pro tools, and publish everywhere.

Launch promo video creator: record screen or camera footage of your new product in Visla

How to create a launch promo video

1. Record your product footage>
Capture your screen or yourself using Visla’s Screen Recording or Video Recording tools. Everything is saved safely in your Visla Workspace.
2. Create your video project>
Click "Create Video" and bring in the clips you’ve already recorded. This is where Visla’s AI Video Agent starts helping.
3. Guide Visla’s AI with details>
Tell our AI Video Generator what you want. Pick your desired video length, tone, voiceover, visuals, music, and more. You can even select an AI Avatar for the on-screen narration.
4. Let Visla draft your video>
Sit back while our AI generates a ready-to-edit draft with visuals, voice, music, and structure.
5. Fine-tune with scene-based editing>
Tweak, trim, and reorder scenes in Visla’s Scene-Based Video Editor until every moment hits the mark.

How you can use product launch videos in real life

Write your script Come up with a simple hook, like: “A healthier scalp, from root to tip — introducing Scalp Restore.
Add AI voice Choose a confident, smooth narrator with AI Voice Cloning that fits your brand tone.
Pick your visuals Pull in close-up scalp shots, model clips, and product demos using Premium Stock and our AI Footage Recommender.
Make it pop Use animated text callouts to highlight product benefits or claims.
Brand it Apply your subtitle styling and watermark using Visla’s Branding Workspace.
Resize for every channel Create versions for Instagram Reels, product detail pages, and emails using our auto aspect ratio tool.

Why you’re going to love Visla

Record anything

Launch promo video creator: record your screen, face, or both with live annotations in Visla

Record your screen, webcam, or both. Use your phone as a second camera or switch layouts on the fly. Add notes, spotlight areas, or zoom in with ease.

Easy video creation

Launch promo video creator: turn text, audio, and images into polished campaign videos with AI

Upload your clips or start with text. Visla’s AI selects visuals, voice, and music for you. You stay in control while AI handles the hard parts.

Better team collaboration

Launch promo video creator: collaborate with your team to review, comment, and edit in Visla

Invite teammates to share footage, comment on clips, and edit together. Manage brand assets in Workspaces and Teamspaces, so every video stays on brand and on time.

Beyond a product launch video creator

Launch promo video creator: create how-to videos, training, onboarding, and social media content in Visla

Do it all with Visla

Visla is your all-in-one platform for every kind of video. Record, edit, brand, collaborate, and share, with no switching tools or losing track.

Try it for:

How-to videos
Training content
Onboarding walkthroughs
Customer support explainers
Email or social media videos

Frequently Asked Questions

How long should a product launch video be?
Most effective launch promos are under 60 seconds. That’s long enough to tell your story, but short enough to hold attention. You can always create longer explainers or demo videos later.
Can I add voiceovers without hiring talent?
Yes! With Visla’s AI voiceover tools, you can clone your own voice or pick from dozens of AI voice options. Visla is flexible so your launch video can be the best it can be.
What if I don’t have product footage yet?
No problem. Visla’s AI can pull relevant visuals from our stock libraries. You can swap in your footage later or build a complete teaser without filming anything.
Can I brand every version of the video?
Absolutely. Apply your logo, subtitle style, colors, and fonts across all your video variations. Your brand stays consistent across every platform.
How many versions can I export for different channels?
As many as you need! Visla makes it easy to resize for vertical (Reels), horizontal (YouTube or PDPs), and square (email or LinkedIn).

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